Simply put, retargeting (also remarketing) is the strategy of displaying relevant advertisements to users who have already visited or interacted with your website.

Retargeting is the process of employing a javascript tag (sometimes referred to as a pixel) to put a cookie in the user’s browser. A retargeting platform is then informed by the cookie to deliver particular display advertising via an ad exchange depending on the products or pages the user has interacted with or searched for on your website or app. Retargeting can be used to advertise a particular commodity or service or to meet a certain conversion objective, such lead generation. Retargeting advertisements, for instance, can be used in eCommerce to lower the rate of shopping cart abandonment by presenting the item that a user put to their cart but did not complete before leaving the site.

Why is it so great!

Because you’re only serving ads to customers that have already expressed interest in your products or services, the amount you spend on ads is very small and carries a high conversion rate (sales, calls, etc..)

Really, there’s no reason to skip out on this valuable resource!