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Structure, content and conversion paths should follow the business rather than a house template.

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Good one on Sitelinks

Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation.

Seems like a no-brainer to implement, right?

Surprisingly, many clients are still not taking advantage of this feature. Google actually noted this in a blog post in January. After some extensive research, I found a surprisingly small number of customers are taking full advantage of the benefits of sitelinks. In the example below, Merry Maids is using the traditional sitelink format; the two other businesses aren’t using sitelinks at all.

http://searchenginewatch.com/article/2332798/Take-Your-Sitelinks-to-the-Next-Level-With-Descriptions

More Web Design Blog Content

What we’ve been up to lately

Here’s what’s been going on at Livewire in the last few weeks – because, well, why not? It’s a blog ,isn’t it? Finishing up the LDM iphone app – which has been a big project that has presented us with some unique challenges. The Android version is likely

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google

Eat More Protien

Meat in your website diet is needed – you’re probably in optimization atrophy … What is meat for your website? Content. Your site need fresh content added to it on a regular basis. Good content. Compelling content. But most of all, it need to be original content. That means

Minimalism in Design

By eliminating clutter and concentrating on essential features, minimalist web design prioritizes user experience. This method prioritizes an uncomplicated and aesthetically pleasant user experience by utilizing clean lines, plenty of white space, and a minimal color palette. Minimalist websites accomplish these goals by reducing unnecessary design features, which

Using Warning Lights or Guages

A good article on fox-business about whether your business uses warning lights or gauges to understand how your business is growing. The proper answer should be: gauges. A light is just either on or off, a gauge gives you much more information about where your business is headed,

Bed Bug Guru Has a New Website

New website up and running. This turned out to be a rush job so it is actually a work in progress. Their business is opening in a few days and they needed something up quickly that was still professional. Glad they called Livewire. We cooked up a great