Should you be wary of SEO firms?


Good Call Commander!

You should absolutely be suspicious of SEO firms these days. The industry is unfortunately saturated with unscrupulous, downright devious companies that prey on  unsuspecting business owners attempting to better their rankings. They pump your site full of fluff and post thousands of links around their web of interconnected spam sites. We’re not saying what they do doesn’t work; in most cases you’ll see some results. But there will be reckoning in a very short time and you will undoubtedly be blacklisted by the major search engines.

How to spot the phonies.

  • If you hear the work “link farm”. Then run.
  • Do a Google search of the company. You can probably find out what they’re all about.
  • If they guarantee you this or that or promise you the world, they are probably blowing smoke.
  • Ask what they’ll spend their time doing? Is everything Paid-Per-Click or are you doing organic optimization?
  • Are you locked into a contract where you are forced to stay with the company for a certain period of time?
  • Local = Trusted in most cases. It is difficult for small local firms to run SEO scams.

There have been some big players that have fallen prey to these black-hat SEO companies. JCPenny comes to mind. A few years back  they used a company that did things the wrong way, the real wrong way. And JCPenny paid the price. Google set their search engine results to the back of the line and their web traffic went into a freefall. It took them months to recover.

The point is. Caveat Emptor… buyer beware.

 

 

More Web Design Blog Content

Client Spotlight: Pye Law

Tom Pye is a heck of a guy. Dedicated to his clients and serious about his business. He chose Livewire, the best Gainesville web design team in the businesses to create and promote his online presence. We remade his website and optimized it to the hilt. In just

New Beginnings: Mcgriff WIlliams Insurance

New clients start today: Mcgriff Williams Insurance has decided to start a new campaign for online insurance quotes. We’ll be providing a key marketing role with their new website: INSURENCY.com They have the very latest in online quotes and are attempting to break into a heavily saturated market

Some Homepage Best Practices

Building an effective website begins with a well-designed home page. Because it’s the first thing people see, the homepage must make a nice impression while also pointing the user in the right direction. If you want your homepage to be successful, you should follow these guidelines. Make sure

What is in a name? SEO strategies for Facebook

Establishing Connections. Social media represents a critical marketing opportunity for small business in creating connections with potential clients through shares and referrals. There are certain marketing and SEO strategies that standout in creating value for your business. We all have that friend that excusably shares information just to

How important is color in web design?

Color is an extremely important aspect of web design. It can have a significant impact on the user’s perception of a website, its brand identity, and the overall user experience. Here are some reasons why color is important in web design: Branding: Colors can be used to create