Interestingly Woocommerce does not seem to have a default setting for ‘products per page’. Unsurprisingly, there’s a simple workaround.
Add to your functions.php
Replace “28” with whatever number you want.
add_filter( 'loop_shop_per_page', create_function( '$cols', 'return 28;' ), 20 );
Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google” – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google
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