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Structure, content and conversion paths should follow the business rather than a house template.

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Woocommerce Products Per Page

Interestingly Woocommerce does not seem to have a default setting for ‘products per page’. Unsurprisingly, there’s a simple workaround.

Add to your functions.php

Replace “28” with whatever number you want.

add_filter( 'loop_shop_per_page', create_function( '$cols', 'return 28;' ), 20 );
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Hey, Look What We Did…

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Leverage Browser Caching

When a webpage loads on your screen there are a lot of little pieces that have come together to create what you’re seeing. Your logo, other images, style sheets, javascript files are among some of the external resources a webpage might use to render itself on your screen.