New Beginnings: Mcgriff WIlliams Insurance

New clients start today: Mcgriff Williams Insurance has decided to start a new campaign for online insurance quotes.

We’ll be providing a key marketing role with their new website: INSURENCY.com

They have the very latest in online quotes and are attempting to break into a heavily saturated market filled with big time players. We have our work cut out for us, that’s for sure. But we’re up to the challenge. We know we can dominate in markets across Florida – we’ve done it with plenty of other clients. The large insurance companies don’t have all the know-how you’d expect them to sometimes and because they’re so large they leave out smaller markets that don’t meet their margins – that’s our foot in the door so to speak. Once we gain a foothold then it’s only a matter of time before we start competing in larger markets such as Orlando, Tampa, Jacksonville, etc..

The work is daunting though.  So much to be done but we’re so glad to have them on board – and to have this opportunity to show them what Livewire can do. It’s not just great web design anymore – we are the SEO masters around here.

More Web Design Blog Content

WordPress Experts: Getting Slug by Single_Cat_Title

An interesting problem that I came across in a recent project. The client needed a custom post taxonomy set to a gallery of choices on a featured section of their website. First we needed to add custom post types and category images plugins. Iterating through the taxonomy was

You get 15 seconds! Web Design Trends for 2016

Mobile is in and users are becoming increasingly impatient. In 2014, 55% of users spent less than 15 seconds on a webpage according to data by Tony Haile of Chartbeat.  This means you only have 15 seconds to capture a users attention and convert a visitor to a customer.

Raven Tools

Took a look at Raven SEO tools today. Really, not all that impressed. They have a good price but it mostly looks like you’re just hooking up other services to be managed in one location. That’s valuable in and of itself, but not really what we’re looking for

HotOpponents Hack

We have seen this one a few times coming from WordPress but we have also seen it in Google Analytics code or simply in a header.php file. HotOpponents is a simple redirect script but really digs down and makes roots for itself throughout your website files and database. 

How To Survive A Good Google Dinging

This is a great demonstration of what can happen with unnatural linking schemes and getting hosed by using link farms. This company did some black-hat SEO and it came back to bite them. Luckily the article shows that it is possible to recover from a Google update nightmare, but

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get