New Beginnings: Mcgriff WIlliams Insurance

New clients start today: Mcgriff Williams Insurance has decided to start a new campaign for online insurance quotes.

We’ll be providing a key marketing role with their new website: INSURENCY.com

They have the very latest in online quotes and are attempting to break into a heavily saturated market filled with big time players. We have our work cut out for us, that’s for sure. But we’re up to the challenge. We know we can dominate in markets across Florida – we’ve done it with plenty of other clients. The large insurance companies don’t have all the know-how you’d expect them to sometimes and because they’re so large they leave out smaller markets that don’t meet their margins – that’s our foot in the door so to speak. Once we gain a foothold then it’s only a matter of time before we start competing in larger markets such as Orlando, Tampa, Jacksonville, etc..

The work is daunting though.  So much to be done but we’re so glad to have them on board – and to have this opportunity to show them what Livewire can do. It’s not just great web design anymore – we are the SEO masters around here.

More Web Design Blog Content

The Importance of a Professional Website for Gainesville Businesses

Gainesville is a vibrant community known for its strong local economy, driven by a mix of education, healthcare, and a growing number of small businesses. As a business owner in this dynamic environment, establishing a solid online presence is no longer optional—it’s essential. One of the most critical

Should you be wary of SEO firms?

Good Call Commander! You should absolutely be suspicious of SEO firms these days. The industry is unfortunately saturated with unscrupulous, downright devious companies that prey on  unsuspecting business owners attempting to better their rankings. They pump your site full of fluff and post thousands of links around their

2 Great Marketing Funnel Tools

Using Outbase for Target Market Research With Outbase’s multitude of capabilities, you can gain a deeper knowledge of your sales performance and identify areas for improvement. Outbase is a prospecting platform that streamlines the top funnel challenges experienced by business-to-business organizations. Thanks to a large dataset covering numerous

How To Survive A Good Google Dinging

This is a great demonstration of what can happen with unnatural linking schemes and getting hosed by using link farms. This company did some black-hat SEO and it came back to bite them. Luckily the article shows that it is possible to recover from a Google update nightmare, but

Code School: Woo Shipping Per Product Count Script

Here’s a little snippet that has been useful for woocommerce development. This regulates shipping charges from a simple fee based system to a fee per quantity output. We modified this to allow for a couple of different shipping charge options based on quantity – first by three’s and

Conversion Optimization

So many people have a myopic outlook on SEO and SEM. They tend to focus on optimization as strawberry field, where you can just pick a little fruit from here or there and fill up your basket. Not so fast. It’s not just about having a full basket,