Good Call Commander!

You should absolutely be suspicious of SEO firms these days. The industry is unfortunately saturated with unscrupulous, downright devious companies that prey on unsuspecting business owners attempting to better their rankings. They pump your site full of fluff and post thousands of links around their web of interconnected spam sites. We’re not saying what they do doesn’t work; in most cases you’ll see some results. But there will be reckoning in a very short time and you will undoubtedly be blacklisted by the major search engines.

How to spot the phonies.

If you hear the work “link farm”. Then run.

Do a Google search of the company. You can probably find out what they’re all about.

If they guarantee you this or that or promise you the world, they are probably blowing smoke.

Ask what they’ll spend their time doing? Is everything Paid-Per-Click or are you doing organic optimization?

Are you locked into a contract where you are forced to stay with the company for a certain period of time?

Local = Trusted in most cases. It is difficult for small local firms to run SEO scams.

There have been some big players that have fallen prey to these black-hat SEO companies. JCPenny comes to mind. A few years back they used a company that did things the wrong way, the real wrong way. And JCPenny paid the price. Google set their search engine results to the back of the line and their web traffic went into a freefall. It took them months to recover.

The point is. Caveat Emptor… buyer beware.

The problems with Wix

Wix is a do-it-yourself website builder. While this may seem to be in direct competition with Gainesville Web Design companies, they fill an important niche; mainly, those customers that cannot afford a professional website but still desire to have a nice looking design for their business. The templates

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google” – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google

Woocommerce Products Per Page

Interestingly Woocommerce does not seem to have a default setting for ‘products per page’. Unsurprisingly, there’s a simple workaround. Add to your functions.php Replace “28” with whatever number you want. add_filter( ‘loop_shop_per_page’, create_function( ‘$cols’, ‘return 28;’ ), 20 );

Better Than Notepad: Notepad ++

We love this little program. It’s a replacement for Notepad called Notepad++. It’s like notepad on steroids. Lots of new, useful functions – essentially, everything Microsoft neglected to put into their product,; open source, once again, has provided a better alternative. Easy find/replace functions, even in files so

Recover From A Negative SEO Attack

Nothing can be quite as irritating or as damaging as an unscrupulous competitor or determined unhappy client that is willing to go to any length to harm your business. It doesn’t take much for some people to launch an all out assault on your business, endangering everything you’ve

Branding & Marketing Services

Livewire is proud to announce that we are now offering professional branding and marketing services. Phil, the owner, never considered branding services because, well to be honest, he is terrible at graphic design (he’s a programmer so it’s okay). Branding services include but are not limited to : Branding

Should you be wary of SEO firms?