Mobile is in and users are becoming increasingly impatient. In 2014, 55% of users spent less than 15 seconds on a webpage according to data by Tony Haile of Chartbeat. This means you only have 15 seconds to capture a users attention and convert a visitor to a customer. User-Centered Design is critical to the success of your website and business.
User-Centered Design is designing from the perspective of how a website will be used and understood by user to create an efficient, satisfying, and friendly experience.
According to Google 2015 Quality Guidelines high quality web pages are “satisfying and achieve their purpose well” through quality main content, by having a good reputation, and as an expert, authoritative, and trustworthy source concerning the page topic. The quality of the main content, text, images, and videos that directly reflect the main purpose of the site, is the most important factor in assessing the quality of a website.
Content must be front and center!
Additionally a high quality web page offers satisfying user experience through supporting and informative content for example, About Us, Contact, or Customer Service Information, etc. Finally, a high quality website is one which is well cared for and maintained.
