Skip to main content Screen Reader Website Version

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google as they lead the algorithm predator/prey dynamic.

What is Authority?

Online Authority is a measure of your online presence. Is your website a place people go to find out information? How many other websites reference or backlink to yours? It’s about the “strength” of your website over time that matters and how that compares to your competition.

What is Trust?

Trust is measured through a number of factors. How authoritative are the backlinks to your website? Where do they come from? Do you have a lot of small, useless websites linking to you or do you have big players that have noticed you? Having encryption is a must in terms of trust if you’re selling products. Additionally having a website that is frequently used increases its trust factor. A website that is growing means that people are putting time and effort into it, which is a trustworthy activity.

What is Relevance?

How relevant is the content on your website to the term being searched? That’s what Google is trying to figure out. Obviously matching the keyword to the main subject keywords on your website is the best way to distinguish relevance. Someone searching for “Gainesville Web Design” doesn’t want to be presented with a site focusing on the stringing habits of arachnids. The words on your site matter.

So there it is. The magic formula for rankings.

More Web Design Blog Content
web design north carolina

PHP Is Still King

Hypertext Preprocessor (PHP) is a popular server-side scripting language for building websites. Around 70% of all websites online today use PHP, a computer language that was created in 1994 by Rasmus Lerdorf. Since it is available for everyone to use and alter, PHP is known as an open-source

New Mobile SIte

Head on over to livewiregeeks on your mobile device It’s our new mobile site based on Chalis iwebapp – a powerful framework that works well across the board. Livewire mobile has everything our main website has but is built for mobile devices. A custom redirect script detects whether a

Our New Look

Take a peak at our main website’s new look! We’re proud to present a brand new layout and style for Livewire Web Design. We work hard on your websites, so we took a few days to upgrade ours – we added a new optimization center that gives prices

The Flour Pot Bakery has a new website.

NEW!! Sally is one of a kind and so is her business. She really takes the time to put out a quality product and we wanted to give her that same high quality standard with her website that she is used to. FPB has some fantastic bread –

What You Should be Asking

When hiring a developer, many people don’t know what questions they should be asking – if they knew, then they’d probably be doing the work themselves, right? First and foremost – ask for examples of previous projects. The surefire way to weed out the novices is to look