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Structure, content and conversion paths should follow the business rather than a house template.

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Don’t Think Page Load Times Matter? Think Again.

A recent study by Google really hit home for online retailers or anyone looking to make a sale/conversion online.

As Forbes points out: “53% of mobile site visitors will leave a page that takes longer than three seconds to load.”

Google’s recommendations usually hover around one to one and a half seconds for a full page load. This is a tight fit for most businesses. The best scenario is to avoid shared hosting, it is the number one cause of speed issues. Slow response times to requests will decimate your page load time. Dedicated servers are expensive, however, we provide them at a cost everyone can afford. 

We see a lot of WordPress out there too. That’s fine, we love WordPress too, but there is no shortage of speed issues with the content management system. Learning how to control page speed here is key. Cache plugins help, but to get to the core of WP’s speed issues you need a professional to dive in and preform some healing action to the program’s default perfunctory processes.

 

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B2B Social Marketing

Social media marketing is usually not as important for business-to-business (B2B) businesses because most of their customers find them through word-of-mouth or a lot of online searching. Many B2Bs are also in ‘dry’ or serious businesses that don’t work well with pictures. But a social media marketing plan

Moving Day

Moving day, er, week, here at Livewire. New offices located at 2606 NW 6th Street are being filled in with all of our useful junk. Very exciting to be in a premium location with large signage and great new neighbors. Livewire has teamed up with Gnosys Networks to

Why are most government websites so terrible?

The recent debacle with the Affordable Care Act has made headlines but those of us in the development world are just seeing more of the same old thing. Government websites stink! Why is that? I can assure you that their cost structure is very similar to the outrageous

WordPress Experts: Getting Slug by Single_Cat_Title

An interesting problem that I came across in a recent project. The client needed a custom post taxonomy set to a gallery of choices on a featured section of their website. First we needed to add custom post types and category images plugins. Iterating through the taxonomy was

An Accessibility Mindset

How often do you receive this response when inquiring about making a website more accessible? We wish we could devote more resources to it, but at the moment we just don’t know enough to get started. The value and necessity of making websites accessible are generally recognized. Almost

Understanding Image Optimization

Image optimization is complicated and a multi-tiered process that takes months of study and practice. Just kidding. It’s easy. First, make sure you’re images aren’t huge. Most digital devices take pictures in high resolutions and most stock photos come that way. Always size your images to the exact