Facebook Ads V2

Still debating whether or not to use facebook ads?

The short answer is you just have to put something out there to get the data back in order to determine if it gives you that ROI or not. Facebook’s network is extensive and the major benefit of advertising on it is how highly you can target your audience. Take a look at this infographic for some perspective. There is a lot to learn about facebook ads before you just throw out a campaign and decide it’s not worth the trouble after it is unsuccessful.

Facebook can be a strong content delivery tool too. Through post boosting and their ad network you can funnel users to your website, facebook page or landing page. Granted the company is losing popularity in its endless efforts to charge for everything – including reaching your “like” audience. Past that the FB ad network is powerful and extensive so it makes sense to give it shot – being able to target individuals by interest, work experience, education level, or even relationship status can be a huge boost to your traffic.

Add YARPP to Custom Post Types: WordPress

A great little plugin for adding related posts to your blog has been around for a while: YARPP, Yet Another Related Posts Plugin. It’s fairly robust, for being free, but it does not natively support custom post types – a bummer. A quick way around this is to

JSON and PHP

Here at Livewire, Gainesville Web Design headquarters, we have had a couple of projects recently that allowed us to work with JSON and PHP. Initially it may seem a bit strange for PHP experts to want to embed javascript functionality in their code base but the two work

The Low Down on Net Neutrality

What they heck is it? Most people don’t know it past the slogan .. and that’s what it is, a slogan. Net neutrality does not mean ‘left alone”, there’s nothing laissez faire about it. It does mean oversight, more oversight of the Internet than currently exists. The advocating

A Quick Way To Kill Your Facebook Marketing

Facebook is a powerful tool. With millions upon millions of reachable users it is the social media powerhouse. Sharing content is incredibly easy and businesses can so easily engage potential customers that many businesses are putting it to work for them. There are, in fact, many ways to

Using Warning Lights or Guages

A good article on fox-business about whether your business uses warning lights or gauges to understand how your business is growing. The proper answer should be: gauges. A light is just either on or off, a gauge gives you much more information about where your business is headed,

Maintaining Correct Site Structure

One of the biggest holes in a client’s SEO (pre livewire SEO, that is) is almost always the site structure. So many SEO companies focus on content and backlinks that quality code is often overlooked. There are many cases where we have come into the tail end of