Five Frequent SEO Mistakes and How to Fix Them.

Five Frequent SEO Mistakes and How to Fix Them.

A few simple missteps can derail all the hours of toil, not to mention money, put into your SEO efforts. Here are five common SEO mistakes and how to rectify them. 

Keywords Should Match Content.

Google wants its customers to receive the most relevant content for every search. If your content is different than user searches, your SERP results will suffer.

Not Going Mobile.

 If your site is not optimized for mobile devices, it will lead to a multitude of unwanted issues. When a customer has to zoom in on content to read it with their smartphone, it will not be a positive user experience. A user is likely to bounce when they encounter a site not optimized for digital devices. 

Using Other Site’s Content.

Using someone’s content and then trying to pass it off as your own no longer works. You will get thrown in Google jail. Plagiarism will destroy your SEO efforts. When writing content, don’t steal another writer’s work.

Security Issues.

With an abundance of hackers around today, security matters in search engine rankings. Search engines will lower your SERP ranking or blacklist it if you don’t use SSL. Also, some browsers will indicate your website is not secure when visited by a user,  leaving a negative impression. 

Meta = More.

If you are not using meta-descriptions to optimize your content, then your website is at a disadvantage. Meta descriptions are a concise summary of your website. Search engines don’t put sites without a description at the top of a search results page. This problem is easily fixable by adding a short description of the site with keywords which relate to your site. The keywords should be relevant and don’t seem like your business is spamming. Make sure that a user can read it and comprehend what your site is in about the time it would take to describe it in an elevator. Your meta-description should leave no doubt what your company’s website is all about.

Following these suggestions will help your SEO campaign.

More Web Design Blog Content

AJAX Store Locator ★★★★★

Just finished up a project using AJAX store locator from codecanyon. The client needed a lightweight solution to locate specialty stores all across the country. With some significant upgrades, we customized this script to suit their needs exactly. Customization took around six hours but was much more efficient

Javascript called by PHP

Interesting little snippet. What is going on here? Livewire gives you the low down.    if($num_rowvs == 0){ echo ‘<script>// <![CDATA[ alert(“This is an alert message. I’m alerting you that you are totally awesome!”); // ]]></script>’; }   First, we’re creating a simple if statement in PHP.  Not entirely

Messaging When Switching From iPhone to Droid

Sneaky little issue pops up when you move away from iphone. Other iphone users that previously texted you won’t be able to text you the same way once you switch. This is because when you both were using iphones, the messaging system was not the typical SMS, but

Why are most government websites so terrible?

The recent debacle with the Affordable Care Act has made headlines but those of us in the development world are just seeing more of the same old thing. Government websites stink! Why is that? I can assure you that their cost structure is very similar to the outrageous

WordPress Custom Post Type Category Images : Solved

If you’re a WordPress developer, you’ve probably been here. You want to use images for your categories, but they are custom taxonomies. Here’s how to solve that issue. We’re using a plugin called “Category Images” by Muhammad Said El Zahlan. Download, install and activate the plugin. Now you can

Linking Your G+ Page To Your Website

We always get asked: Does anyone use G+? Yes. Is it worth it? Again, Yes. Using Google’s products would obviously help your standing with their search algorithm. We don’t know this to be technically true but it certainly seems so in our experience. The more you use and