Home » Web Design » Five Frequent SEO Mistakes and How to Fix Them.

Five Frequent SEO Mistakes and How to Fix Them.

Five Frequent SEO Mistakes and How to Fix Them.

A few simple missteps can derail all the hours of toil, not to mention money, put into your SEO efforts. Here are five common SEO mistakes and how to rectify them. 

Keywords Should Match Content.

Google wants its customers to receive the most relevant content for every search. If your content is different than user searches, your SERP results will suffer.

Not Going Mobile.

 If your site is not optimized for mobile devices, it will lead to a multitude of unwanted issues. When a customer has to zoom in on content to read it with their smartphone, it will not be a positive user experience. A user is likely to bounce when they encounter a site not optimized for digital devices. 

Using Other Site’s Content.

Using someone’s content and then trying to pass it off as your own no longer works. You will get thrown in Google jail. Plagiarism will destroy your SEO efforts. When writing content, don’t steal another writer’s work.

Security Issues.

With an abundance of hackers around today, security matters in search engine rankings. Search engines will lower your SERP ranking or blacklist it if you don’t use SSL. Also, some browsers will indicate your website is not secure when visited by a user,  leaving a negative impression. 

Meta = More.

If you are not using meta-descriptions to optimize your content, then your website is at a disadvantage. Meta descriptions are a concise summary of your website. Search engines don’t put sites without a description at the top of a search results page. This problem is easily fixable by adding a short description of the site with keywords which relate to your site. The keywords should be relevant and don’t seem like your business is spamming. Make sure that a user can read it and comprehend what your site is in about the time it would take to describe it in an elevator. Your meta-description should leave no doubt what your company’s website is all about.

Following these suggestions will help your SEO campaign.

An Accessibility Mindset

How often do you receive this response when inquiring about making a website more accessible? We wish we could devote more resources to it, but at the moment we just don’t know enough to get started. The value and necessity of making websites accessible are generally recognized. Almost

SEO Update: American Metals

Since SEO is our specialty – we know what it takes to put a website on page 1. When American Metals came to us they were back past page 10 for a lot of their keywords and getting about 50 users per month on average on the website.

Florida Auctioneers Has A New Website

Proud to present the new and improved Florida Auctioneers Association Website! This was a lengthy project but the final website is well worth it. Really more of a web portal, the system is chock full of features and runs smooth and fast. The site features: Membership program Member

Livewire SEO

The most common question we receive following a website launch is, “How can I increase traffic to my website without spending a fortune or buying ads?” Every website we develop for a customer includes what we refer to as “Basic SEO”; this simply means that we will fill

The Brief Business Guide To Instagram

Instagram is a misunderstood product for most business owners. Isn’t facebook enough? No. Unfortunately you must not only adapt to the changing social media platforms but you have to keep adapting to all the various forms of networkings online. For some it’s fun, for others it’s a necessary

Is PPC Advertising Worth It?

The answer is: it depends. In our experience it really comes down to your industry, your ad’s effectiveness and … dum de dum dum … money. First, your industry should be visible online in the first place. Holly’s Bakery is probably going to do fine on Google ads