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Five Frequent SEO Mistakes and How to Fix Them.

Five Frequent SEO Mistakes and How to Fix Them.

A few simple missteps can derail all the hours of toil, not to mention money, put into your SEO efforts. Here are five common SEO mistakes and how to rectify them. 

Keywords Should Match Content.

Google wants its customers to receive the most relevant content for every search. If your content is different than user searches, your SERP results will suffer.

Not Going Mobile.

 If your site is not optimized for mobile devices, it will lead to a multitude of unwanted issues. When a customer has to zoom in on content to read it with their smartphone, it will not be a positive user experience. A user is likely to bounce when they encounter a site not optimized for digital devices. 

Using Other Site’s Content.

Using someone’s content and then trying to pass it off as your own no longer works. You will get thrown in Google jail. Plagiarism will destroy your SEO efforts. When writing content, don’t steal another writer’s work.

Security Issues.

With an abundance of hackers around today, security matters in search engine rankings. Search engines will lower your SERP ranking or blacklist it if you don’t use SSL. Also, some browsers will indicate your website is not secure when visited by a user,  leaving a negative impression. 

Meta = More.

If you are not using meta-descriptions to optimize your content, then your website is at a disadvantage. Meta descriptions are a concise summary of your website. Search engines don’t put sites without a description at the top of a search results page. This problem is easily fixable by adding a short description of the site with keywords which relate to your site. The keywords should be relevant and don’t seem like your business is spamming. Make sure that a user can read it and comprehend what your site is in about the time it would take to describe it in an elevator. Your meta-description should leave no doubt what your company’s website is all about.

Following these suggestions will help your SEO campaign.

Redirects & Canonical. What’s The Difference?

There is a lot of confusion about the difference between setting redirects and canonicalization. Here’s the deal. What a 301 says to search engines. Hello, Mr. Search Engine. My page has has moved, permanently, to this other address. If you will please remove my old domain from your

HotOpponents Hack

We have seen this one a few times coming from WordPress but we have also seen it in Google Analytics code or simply in a header.php file. HotOpponents is a simple redirect script but really digs down and makes roots for itself throughout your website files and database. 

Messaging When Switching From iPhone to Droid

Sneaky little issue pops up when you move away from iphone. Other iphone users that previously texted you won’t be able to text you the same way once you switch. This is because when you both were using iphones, the messaging system was not the typical SMS, but

Five Frequent SEO Mistakes and How to Fix Them.

Five Frequent SEO Mistakes and How to Fix Them. A few simple missteps can derail all the hours of toil, not to mention money, put into your SEO efforts. Here are five common SEO mistakes and how to rectify them.  Keywords Should Match Content. Google wants its customers

Why are most government websites so terrible?

The recent debacle with the Affordable Care Act has made headlines but those of us in the development world are just seeing more of the same old thing. Government websites stink! Why is that? I can assure you that their cost structure is very similar to the outrageous

Understanding Value

At Livewire, we definitely understand what value means. As primarily a B2B driven business we know that value goes beyond a ROI, although that is incredibly important. A proper return on investment is the measuring stick by which most business owners value our services, and that is totally