Good one on Sitelinks

Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation.

Seems like a no-brainer to implement, right?

Surprisingly, many clients are still not taking advantage of this feature. Google actually noted this in a blog post in January. After some extensive research, I found a surprisingly small number of customers are taking full advantage of the benefits of sitelinks. In the example below, Merry Maids is using the traditional sitelink format; the two other businesses aren’t using sitelinks at all.

http://searchenginewatch.com/article/2332798/Take-Your-Sitelinks-to-the-Next-Level-With-Descriptions

Photography Services

At Livewire we have not had photography services in the past, leaving it up to clients to procure their own services for website pictures. Over time, this has become an inconvenience. Mainly, waiting for images holds up the design process. We are so glad we found Kimber Greenwood

How To Survive A Good Google Dinging

This is a great demonstration of what can happen with unnatural linking schemes and getting hosed by using link farms. This company did some black-hat SEO and it came back to bite them. Luckily the article shows that it is possible to recover from a Google update nightmare, but

Is PPC Advertising Worth It?

The answer is: it depends. In our experience it really comes down to your industry, your ad’s effectiveness and … dum de dum dum … money. First, your industry should be visible online in the first place. Holly’s Bakery is probably going to do fine on Google ads

WordPress Experts: Getting Slug by Single_Cat_Title

An interesting problem that I came across in a recent project. The client needed a custom post taxonomy set to a gallery of choices on a featured section of their website. First we needed to add custom post types and category images plugins. Iterating through the taxonomy was

What does AI say about SEO

Let’s find out! Use relevant keywords: Start by researching and identifying the keywords and phrases that your target audience is likely to use when searching for information related to your business. Incorporate these keywords into your website’s content, including page titles, headers, and meta descriptions. Improve your website’s

Don’t Think Page Load Times Matter? Think Again.

A recent study by Google really hit home for online retailers or anyone looking to make a sale/conversion online. As Forbes points out: “53% of mobile site visitors will leave a page that takes longer than three seconds to load.” Google’s recommendations usually hover around one to one