Responsive Design and Why it is important for your Small Business Website

January 26, 2016

Responsive design provides users with quick seamless access to the same content regardless if they are using a smartphone, a tablet, or a laptop/desktop.

“Web Design is responsive design, Responsive Wed Design is web design, done right.” – Andy Clarke

A responsive design website responds to the device it’s being viewed on by fluidly changing the layout, content, and interactions to best accommodate that particular device. The design philosophy behind responsive design is to improve user experience, usability, and accessibility of a website through media queries, fluid grid layout, and flexible images and media.

Scalability is key to Responsive Design.

Responsive websites uses one website to intuitively adapt content based upon multiple fluid grid layouts without altering the site’s functionality or aesthetics, unlike adaptive design which uses multiple fixed width layers. This fluid scaling ensures that a user is viewing the best site for their particular device and thus, optimizes viewing for current and future devices and screen-size.

Responsive Design can Improve your Small Businesses Search Engine Ranking.

More and more consumers are relying on mobile devices to connect them to local businesses. In 2015, Google adjusted their search algorithms to include the ‘mobile friendliness’ of a site, therefore rewarding sites that support multi-device users.

More information on other SEO (Search Engine Optimization) strategy plans

Responsive design is one of the most important features you can add to your website!

More and more people are using their mobile devices to access the internet and for Ecommerce. If customers are not able to reach your website or your website is not providing a satisfactory user experience you are missing out on valuable business compared to competitors who are.

Is your website effectively optimized for all devices? Contact us today at 352.672.7092!

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