What is in a name? SEO strategies for Facebook

Establishing Connections. Social media represents a critical marketing opportunity for small business in creating connections with potential clients through shares and referrals. There are certain marketing and SEO strategies that standout in creating value for your business. We all have that friend that excusably shares information just to draw attention. It is important to invest in quality posts that help in building rapport as a reputable and trusted source. SEO, at its core, operates behind the scenes to foster these essential connections. Good basic SEO strategies for Facebook can be distilled down to three categories: your name, keyword, and links. Before you worry about keywords and links, it is important to establish “WHO” you are.

It is all in the name

Your name is who you are to the world. Who people will remember you by. Your name should be memorable, descriptive, and, once established, not changed. Renaming is more troublesome than going to the DMV and Social Security office to change your name when you get married. Renaming, from an SEO perspective, is changing your identity, your reputation, and undermines the hard work you have put forward in creating connections. 

This is also true for your Facebook URL name. Make sure your Facebook URL is a logical connection to your business name. To be searchable, the rule of thumb is at that least ONE term in your Facebook URL should be related to your business.

More Web Design Blog Content

Would You Lock Out 20% Of Your Customers?

If you have a website that is not responsive, or that does not have a mobile version (at least), that’s exactly what you’re doing. Nowadays it’s not just an important add-on feature to your website, going mobile is essential to a fully adjusted online presence. Did you know

Getting Accurate Shipping Rates

If you own an ecommerce store and provide real time shipping rates you have likely encountered a long list of issues with returning accurate rates. If you have not, Bravo good sir or madam! You are the exception. Having real-time shipping rates on your online store is a

New apps coming down the pipe

We have 6 new apps coming out over the next few months. Very excited to roll these out – unfortunately we can’t give you too many details but we have a couple apps geared toward attorneys and the legal industry, one that deals with product shipping and another

Small Business Sees A Rise In Cyber Threats

Come on, let’s all live in the real world: we’re all vulnerable. Really the only chance you have these days is to make it as difficult as possible for any potential hacker to get to your valuable data. First and foremost this means protecting your data in transit.

What makes your website attractive to google?

What makes your website attractive to google? In 2013, Google released Search Quality Evaluation Guidelines to provide transparency in how google rates websites. The main goal of Google’s Search Quality Ratings is to provide results that represent and are beneficial to a specific user and their locale. This

Bed Bug Guru Has a New Website

New website up and running. This turned out to be a rush job so it is actually a work in progress. Their business is opening in a few days and they needed something up quickly that was still professional. Glad they called Livewire. We cooked up a great