Home » Industry » Authority + Trust + Relevance = Rankings

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google as they lead the algorithm predator/prey dynamic.

What is Authority?

Online Authority is a measure of your online presence. Is your website a place people go to find out information? How many other websites reference or backlink to yours? It’s about the “strength” of your website over time that matters and how that compares to your competition.

What is Trust?

Trust is measured through a number of factors. How authoritative are the backlinks to your website? Where do they come from? Do you have a lot of small, useless websites linking to you or do you have big players that have noticed you? Having encryption is a must in terms of trust if you’re selling products. Additionally having a website that is frequently used increases its trust factor. A website that is growing means that people are putting time and effort into it, which is a trustworthy activity.

What is Relevance?

How relevant is the content on your website to the term being searched? That’s what Google is trying to figure out. Obviously matching the keyword to the main subject keywords on your website is the best way to distinguish relevance. Someone searching for “Gainesville Web Design” doesn’t want to be presented with a site focusing on the stringing habits of arachnids. The words on your site matter.

So there it is. The magic formula for rankings.

More Web Design Blog Content
web design north carolina

PHP Is Still King

Hypertext Preprocessor (PHP) is a popular server-side scripting language for building websites. Around 70% of all websites online today use PHP, a computer language that was created in 1994 by Rasmus Lerdorf. Since it is available for everyone to use and alter, PHP is known as an open-source

WordPress Experts: Getting Slug by Single_Cat_Title

An interesting problem that I came across in a recent project. The client needed a custom post taxonomy set to a gallery of choices on a featured section of their website. First we needed to add custom post types and category images plugins. Iterating through the taxonomy was

CSS3

Lots of new fun with CSS3. CSS makes styling web pages a snap. Now CSS3, the third “version”,  allows for incredibly robust styling possible. For instance, background gradients are a breeze when before developers had to create them as images or use CSS ‘hacks’ to accomplish those goals.

New Website for NWSF!

Northwest Seafood got hacked unfortunately. Being previous clients of ours we came to the rescue. The site was damaged beyond repair so our team of Gainesville Web Design experts took hold and gave them a brand new website in a matter of days. We always support our clients in

Leverage Browser Caching

When a webpage loads on your screen there are a lot of little pieces that have come together to create what you’re seeing. Your logo, other images, style sheets, javascript files are among some of the external resources a webpage might use to render itself on your screen.