Skip to main content Screen Reader Website Version

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google as they lead the algorithm predator/prey dynamic.

What is Authority?

Online Authority is a measure of your online presence. Is your website a place people go to find out information? How many other websites reference or backlink to yours? It’s about the “strength” of your website over time that matters and how that compares to your competition.

What is Trust?

Trust is measured through a number of factors. How authoritative are the backlinks to your website? Where do they come from? Do you have a lot of small, useless websites linking to you or do you have big players that have noticed you? Having encryption is a must in terms of trust if you’re selling products. Additionally having a website that is frequently used increases its trust factor. A website that is growing means that people are putting time and effort into it, which is a trustworthy activity.

What is Relevance?

How relevant is the content on your website to the term being searched? That’s what Google is trying to figure out. Obviously matching the keyword to the main subject keywords on your website is the best way to distinguish relevance. Someone searching for “Gainesville Web Design” doesn’t want to be presented with a site focusing on the stringing habits of arachnids. The words on your site matter.

So there it is. The magic formula for rankings.

More Web Design Blog Content

Insurency SEO

Glad to have Insurency on board with the Livewire team. We did not make their website but we’ll be doing their Internet marketing. We have a great plan for them and will be proud to be competing alongside huge names like Geico and Progressive. It’s quite the challenge

Website To Text

Introducing the Livewire Website to Text Application, a cutting-edge tool that transforms consumer engagement. Imagine having the ability to instantly connect with customers in a personalized way, bridging the gap between your website visitors and your company with ease. With this game-changing feature, you gain access to a plethora

5 Ways Small Businesses Can Use AI Like a Fortune 500 Company

Think AI is just for tech giants and massive corporations? Think again. The same artificial intelligence tools that power billion-dollar companies are now available—and affordable—for small businesses too. From automating customer service to generating marketing content, AI can help you work smarter, faster, and more efficiently. Here’s how

New Projects

We’re excited to have new projects coming in on a regular basis. On the menu for the next few weeks are some great opportunities to expand our portfolio and our reach. Lake Butler is electing a new Sheriff soon and we’ll be creating one of the candidate’s websites.

What’s New For 2015

Really, we’re not all that sure. We’ll go where the winds blow us but we do have some exciting projects to start out the year right. January will be a big month for us here at Livewire and we hope it only goes up from there. We’re glad

Submit A Sitemap … To Bing?

Indeed. For some reason, Bing still exists. And since it does you’ll need to submit your sitemap so your business will show up in the results of a person who searches from the unwanted automatically installed Bing bar on their browser. They’re so lovely, forcing it on you