The Importance of a Professional Website for Gainesville Businesses
Gainesville is a vibrant community known for its strong local economy, driven by a mix of education, healthcare, and a growing number of small businesses. As a business owner in this dynamic environment, establishing a solid online presence is no longer optional—it’s essential. One of the most critical components of this online presence is having […]
2 Great Marketing Funnel Tools
Using Outbase for Target Market Research With Outbase’s multitude of capabilities, you can gain a deeper knowledge of your sales performance and identify areas for improvement. Outbase is a prospecting platform that streamlines the top funnel challenges experienced by business-to-business organizations. Thanks to a large dataset covering numerous markets and demographics, this tool can let […]
B2B Social Marketing
Social media marketing is usually not as important for business-to-business (B2B) businesses because most of their customers find them through word-of-mouth or a lot of online searching. Many B2Bs are also in ‘dry’ or serious businesses that don’t work well with pictures. But a social media marketing plan can still help your bottom line in […]
Google Removing Anonymous Reviews
So it appears, as far as Search Engine Journal is reporting, that Google is removing anonymous reviews. And, honestly, why wouldn’t they? If you’re going to write a review you should have the guts to state your first name … or take the time to create a fake profile. At a minimum it will thin […]
A Quick Way To Kill Your Facebook Marketing
Facebook is a powerful tool. With millions upon millions of reachable users it is the social media powerhouse. Sharing content is incredibly easy and businesses can so easily engage potential customers that many businesses are putting it to work for them. There are, in fact, many ways to make Facebook work for you, but there […]
Branding & Marketing Services
Livewire is proud to announce that we are now offering professional branding and marketing services. Phil, the owner, never considered branding services because, well to be honest, he is terrible at graphic design (he’s a programmer so it’s okay). Branding services include but are not limited to : Branding boards, iconography & custom logo design (which […]