You know that it is essential to your business that it has a high ranking with search engines such as Google and Bing, but how do you achieve it? SEO analysis is the device, you need to know how well your strategy is working, and if it is producing the desired search engine results per… Continue reading How Your Company Can Benefit from SEO Analysis.
So it appears, as far as Search Engine Journal is reporting, that Google is removing anonymous reviews. And, honestly, why wouldn’t they? If you’re going to write a review you should have the guts to state your first name … or take the time to create a fake profile. At a minimum it will thin… Continue reading Google Removing Anonymous Reviews
Establishing Connections. Social media represents a critical marketing opportunity for small business in creating connections with potential clients through shares and referrals. There are certain marketing and SEO strategies that standout in creating value for your business. We all have that friend that excusably shares information just to draw attention. It is important to invest… Continue reading What is in a name? SEO strategies for Facebook
Responsive design provides users with quick seamless access to the same content regardless if they are using a smartphone, a tablet, or a laptop/desktop. “Web Design is responsive design, Responsive Wed Design is web design, done right.” – Andy Clarke A responsive design website responds to the device it’s being viewed on by fluidly changing… Continue reading Responsive Design and Why it is important for your Small Business Website
The ELC of alachua county came to us looking for some help with their current website. They had evidently been hacked on their Joomla installation and there were a number of issues that rippled out from that. We attempted to fix the installation but the site was outdated and needed a refresh anyway. We mentioned… Continue reading Early Learning Coalition Has A New Website
A good article on fox-business about whether your business uses warning lights or gauges to understand how your business is growing. The proper answer should be: gauges. A light is just either on or off, a gauge gives you much more information about where your business is headed, and in what condition. The article goes… Continue reading Using Warning Lights or Guages
I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client,… Continue reading Come On Folks, It’s All About Site Structure, Still!
Performance Transmission came to us in need of a Gainesville SEO Expert. Luckily, we have one of those and loan him out on occasion. They had tried other SEO tactics and were just not seeing the results they needed. No matter what they were doing they couldn’t jawbone Google into responding. We offered them our… Continue reading A Little ZipBamBoom From Livewire and You’re #1
This is a great demonstration of what can happen with unnatural linking schemes and getting hosed by using link farms. This company did some black-hat SEO and it came back to bite them. Luckily the article shows that it is possible to recover from a Google update nightmare, but it will be expensive and very time… Continue reading How To Survive A Good Google Dinging
How easy is it for one to do their own SEO? Difficulty level: 5 out of 10 If you know how to use a computer and can spare 3-5 hours per week then it is perfectly reasonable to expect you can do your own SEO and save hundreds of dollars per month bypassing those expensive… Continue reading Web Marketing Staff Training
We always get asked: Does anyone use G+? Yes. Is it worth it? Again, Yes. Using Google’s products would obviously help your standing with their search algorithm. We don’t know this to be technically true but it certainly seems so in our experience. The more you use and integrate Google products, often, the better your… Continue reading Linking Your G+ Page To Your Website
JW Freeman plumbing is a new client with lots of potential. He needs something that will put him on top and Livewire is that something. We have tons of experience and dozens of happy clients that proves we have the formula for success. We don’t keep it a secret either. We are upfront about how… Continue reading JW Freeman Plumbing Has A New Website
Image optimization is complicated and a multi-tiered process that takes months of study and practice. Just kidding. It’s easy. First, make sure you’re images aren’t huge. Most digital devices take pictures in high resolutions and most stock photos come that way. Always size your images to the exact size they’re going to be online. If… Continue reading Understanding Image Optimization
Theo’s Lawn Maintenance worked out a sweet deal with Livewire and we’ve been helping them do some of the SEO and web work Their old design was working fine but needed just a little pizazz and a contact form upgrade. We gladly complied and set them up in this little gem. Understanding what our clients… Continue reading Theo Has A New Website
Keyword density, by definition, is the number of times, expressed in a percentage, that a particular keyphrase or keyword appears in a body of text. So if your keyword appears 4 times and the number of words on the page is 200 then your keyword density is 2%. 4 / 200 = 0.02, or 2%.… Continue reading Maintaining The Correct Keyword Density
Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google” – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google as they lead the algorithm predator/prey dynamic.… Continue reading Authority + Trust + Relevance = Rankings
So many people have a myopic outlook on SEO and SEM. They tend to focus on optimization as strawberry field, where you can just pick a little fruit from here or there and fill up your basket. Not so fast. It’s not just about having a full basket, it’s about the quality of those berries.… Continue reading Conversion Optimization
Really, SEO is not some big secret. Some companies try to pretend it is but you don’t have to be an expert to manage your own SEO. What do you think search engines like Google want? Well, they want what their users’ want. That’s how they get business, they want the most relevant content at… Continue reading SEO is No Big Secret
This is a profound point. A lot of linking takes place offline. Sounds weird but many great links sprout from the personal relationships you make as a business. Noteworthy links can be found at your local chamber of commerce just like any Hotfrog or elocal directory site. “This is definitely the most commonly overlooked SEO tactic of… Continue reading Offline linking
Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation. Seems like a no-brainer to implement, right? Surprisingly, many clients are still not… Continue reading Good one on Sitelinks
Glad to have Insurency on board with the Livewire team. We did not make their website but we’ll be doing their Internet marketing. We have a great plan for them and will be proud to be competing alongside huge names like Geico and Progressive. It’s quite the challenge but we’re up for it. Their program… Continue reading Insurency SEO
Back in the day a simple website could get away with an on-page sitemap. Just a simple list of pages somewhere on the site. Not so much anymore. Sitemaps – at least the ones we intend for search engines to look at – are all internal. We use a programming scheme called XML to create… Continue reading Sitemaps
Took a look at Raven SEO tools today. Really, not all that impressed. They have a good price but it mostly looks like you’re just hooking up other services to be managed in one location. That’s valuable in and of itself, but not really what we’re looking for with SEO management software. We’ve gone back… Continue reading Raven Tools
Since SEO is our specialty – we know what it takes to put a website on page 1. When American Metals came to us they were back past page 10 for a lot of their keywords and getting about 50 users per month on average on the website. Today we’re #1 or #2 in nearly… Continue reading SEO Update: American Metals
Good Call Commander! You should absolutely be suspicious of SEO firms these days. The industry is unfortunately saturated with unscrupulous, downright devious companies that prey on unsuspecting business owners attempting to better their rankings. They pump your site full of fluff and post thousands of links around their web of interconnected spam sites. We’re not… Continue reading Should you be wary of SEO firms?
New clients start today: Mcgriff Williams Insurance has decided to start a new campaign for online insurance quotes. We’ll be providing a key marketing role with their new website: INSURENCY.com They have the very latest in online quotes and are attempting to break into a heavily saturated market filled with big time players. We have… Continue reading New Beginnings: Mcgriff WIlliams Insurance
Want to become your own SEO specialist? Need to know how to put your site on page 1 but don’t have the capital to invest hundreds to thousands of dollars in optimization? We can help! Our Search Engine Optimization Seminars will teach you how to become your own pro. Nothing about optimizing your website is… Continue reading What’s New: Livewire Seminars
We’ve been working with attorneys all over town. None more than Fisher, Butts, Sechrest and Warner. They’re great folks located over in Haile. They have a successful law firm and are enjoying much success online. When we met, they were basically nowhere online … maybe somewhere back on page 20 or 30, but that’s about… Continue reading Even More Internet Marketing Success
More important than ever and we’re at the leading edge. One of our best success stories is Rose Petals Nursery. We’ve been doing optimization for them for some time now with some great results. We’re dominating from top to bottom. Just check out this high level, competitive keyword: Old Garden Roses. Where we site comfortably at #2
Yes, it’s the roll out of our newest fandangled BOUTIQUE GUIDE! This is a really, truly excellent experiment in cooperative advertising. We’ve built The Boutique Guide to get small boutiques – generally just a one or two person operation – a leg up on their (lass capitally challenged) competition. The Boutique Guide advertises itself along… Continue reading What the Heck! The Boutique Guide?!
North West Mini Storage and Warehouse is a new client of ours. We started optimizing their site about 3 weeks from the date of this post. Already a page 1 contender, our client now enjoys a surge in search engine traffic – all organic, all of it white hat, all because we have a handle… Continue reading Gainesville Web Marketing
Rose Petals Nursery is a website that we have been involved with for some time. We love the site and we love Cydney, who runs everything. Our Gainesville Website Design team create the website and we do all of the optimization. As you can see below, the site is sitting comfortably in a top 3… Continue reading Case Study: Rose Petals Nursery