Skip to main content Screen Reader Website Version

CSS Animation, The New Flash?

I’ve used it, so I am not immune to the pull of CSS animation, but what are we doing here folks? Used sparingly, CSS animation is at best a small way to augment conversions (button wiggle), but at worst it is a resource hog that destroys readability and flow. I can guarantee that users would rather have speedy content rather than see a box fly in, or out, or flip and tip it’s hat. It’s “neat”, but pointless.

Remember the days of flash? Flash menus, banners, headers – even entire sites built on flash. It was disgusting. What do we see today with CSS animation? Mostly the same thing. Sacrificing resources at the alter of ‘wow factor’.

Why not try to have compelling content. Focus on your storytelling rather than dressing up your content in obnoxious animation. Does CSS animation have it’s place? Maybe, sure. But only in very specific situations and for certain industries. I mean, you don’t want your funeral home to have a lot of ‘pop’, do you?

More Web Design Blog Content

What the Heck! The Boutique Guide?!

Yes, it’s the roll out of our newest fandangled BOUTIQUE GUIDE! This is a really, truly excellent experiment in cooperative advertising. We’ve built The Boutique Guide to get small boutiques – generally just a one or two person operation – a leg up on their (lass capitally challenged)

Firefox is dead to me

That happened a long time back. Now it seems that the once beloved browser is now in the same situation with the majority of its former users. I personally feel that the browser lost its roots in version 12, but it was showing signs of becoming yesterdays news

Choosing The Right Domain

Finding the right domain can be a arduous process. That is, unless of course you are lucky enough to find your business name in the exact form you desire. More often than not, obtaining a great domain takes a lot f time, mental energy and cautious anxiety. Will

Another Mouse Burned

This makes my 7th mouse in less than 18 months. incessant clicking has it’s consequences … and costs …..

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get