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CSS Animation, The New Flash?

I’ve used it, so I am not immune to the pull of CSS animation, but what are we doing here folks? Used sparingly, CSS animation is at best a small way to augment conversions (button wiggle), but at worst it is a resource hog that destroys readability and flow. I can guarantee that users would rather have speedy content rather than see a box fly in, or out, or flip and tip it’s hat. It’s “neat”, but pointless.

Remember the days of flash? Flash menus, banners, headers – even entire sites built on flash. It was disgusting. What do we see today with CSS animation? Mostly the same thing. Sacrificing resources at the alter of ‘wow factor’.

Why not try to have compelling content. Focus on your storytelling rather than dressing up your content in obnoxious animation. Does CSS animation have it’s place? Maybe, sure. But only in very specific situations and for certain industries. I mean, you don’t want your funeral home to have a lot of ‘pop’, do you?

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TradePMR has a new website

A really great client – TradePMR – just launched their new super awesome, totally spectacular, mobile responsive website! We worked with their staff for the last 8 weeks to put together an entirely new online experience for their customers. Livewire will be conducting conversion optimization audits over the

B2B Social Marketing

Social media marketing is usually not as important for business-to-business (B2B) businesses because most of their customers find them through word-of-mouth or a lot of online searching. Many B2Bs are also in ‘dry’ or serious businesses that don’t work well with pictures. But a social media marketing plan

Not All Backlinks Are Created Equal

Improving SEO Results with Link Building. Still trying to get higher SERP (Search Engine Results Page) placement? After months of trying is your company no higher on Google or Bing than before you concentrated on SEO keywords? The lack of results from your efforts may leave you confused

Theo Has A New Website

Theo’s Lawn Maintenance worked out a sweet deal with Livewire and we’ve been helping them do some of the SEO and web work Their old design was working fine but needed just a little pizazz and a contact form upgrade. We gladly complied and set them up in

Facebook Ads V2

Still debating whether or not to use facebook ads? The short answer is you just have to put something out there to get the data back in order to determine if it gives you that ROI or not. Facebook’s network is extensive and the major benefit of advertising

Woocommerce Products Per Page

Interestingly Woocommerce does not seem to have a default setting for ‘products per page’. Unsurprisingly, there’s a simple workaround. Add to your functions.php Replace “28” with whatever number you want. add_filter( ‘loop_shop_per_page’, create_function( ‘$cols’, ‘return 28;’ ), 20 );