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CSS Animation, The New Flash?

I’ve used it, so I am not immune to the pull of CSS animation, but what are we doing here folks? Used sparingly, CSS animation is at best a small way to augment conversions (button wiggle), but at worst it is a resource hog that destroys readability and flow. I can guarantee that users would rather have speedy content rather than see a box fly in, or out, or flip and tip it’s hat. It’s “neat”, but pointless.

Remember the days of flash? Flash menus, banners, headers – even entire sites built on flash. It was disgusting. What do we see today with CSS animation? Mostly the same thing. Sacrificing resources at the alter of ‘wow factor’.

Why not try to have compelling content. Focus on your storytelling rather than dressing up your content in obnoxious animation. Does CSS animation have it’s place? Maybe, sure. But only in very specific situations and for certain industries. I mean, you don’t want your funeral home to have a lot of ‘pop’, do you?

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Facebook Dings Developers

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Why Your Website Looks Great but Still Isn’t Generating Leads

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At Livewire, we definitely understand what value means. As primarily a B2B driven business we know that value goes beyond a ROI, although that is incredibly important. A proper return on investment is the measuring stick by which most business owners value our services, and that is totally

Would You Lock Out 20% Of Your Customers?

If you have a website that is not responsive, or that does not have a mobile version (at least), that’s exactly what you’re doing. Nowadays it’s not just an important add-on feature to your website, going mobile is essential to a fully adjusted online presence. Did you know

Content Marketing Mistakes That Derail Your SEO

Don’t fall into the trap of content which won’t rank on search engines to go along with your sites top-flight graphics. All the effort and money poured into your website is for nothing if you don’t rank on a search engine. These are some common mistakes that can