Skip to main content Screen Reader Website Version

CSS Animation, The New Flash?

I’ve used it, so I am not immune to the pull of CSS animation, but what are we doing here folks? Used sparingly, CSS animation is at best a small way to augment conversions (button wiggle), but at worst it is a resource hog that destroys readability and flow. I can guarantee that users would rather have speedy content rather than see a box fly in, or out, or flip and tip it’s hat. It’s “neat”, but pointless.

Remember the days of flash? Flash menus, banners, headers – even entire sites built on flash. It was disgusting. What do we see today with CSS animation? Mostly the same thing. Sacrificing resources at the alter of ‘wow factor’.

Why not try to have compelling content. Focus on your storytelling rather than dressing up your content in obnoxious animation. Does CSS animation have it’s place? Maybe, sure. But only in very specific situations and for certain industries. I mean, you don’t want your funeral home to have a lot of ‘pop’, do you?

More Web Design Blog Content

CSS Evolution

Cascading Style Sheets, or CSS revolutionized the way the web was/is written. The next evolution has been the roll out of CSS3. With all kinds of new tricks, CSS3 promises to take web programming to the next level … and beyond. We generally hand code all of our

Theo Has A New Website

Theo’s Lawn Maintenance worked out a sweet deal with Livewire and we’ve been helping them do some of the SEO and web work Their old design was working fine but needed just a little pizazz and a contact form upgrade. We gladly complied and set them up in

B2B Social Marketing

Social media marketing is usually not as important for business-to-business (B2B) businesses because most of their customers find them through word-of-mouth or a lot of online searching. Many B2Bs are also in ‘dry’ or serious businesses that don’t work well with pictures. But a social media marketing plan

An Accessibility Mindset

How often do you receive this response when inquiring about making a website more accessible? We wish we could devote more resources to it, but at the moment we just don’t know enough to get started. The value and necessity of making websites accessible are generally recognized. Almost

TradePMR has a new website

A really great client – TradePMR – just launched their new super awesome, totally spectacular, mobile responsive website! We worked with their staff for the last 8 weeks to put together an entirely new online experience for their customers. Livewire will be conducting conversion optimization audits over the

Neon AI on a keyboard

How Contractors Can Use AI to Work Smarter, Not Harder

Brought to you by Livewire – Web Design and Digital Solutions for Contractors In an industry where time is money and efficiency is key, artificial intelligence (AI) is no longer just a tech buzzword—it’s a practical tool that forward-thinking contractors are starting to use every day. From saving