Skip to main content Screen Reader Website Version

CSS Animation, The New Flash?

I’ve used it, so I am not immune to the pull of CSS animation, but what are we doing here folks? Used sparingly, CSS animation is at best a small way to augment conversions (button wiggle), but at worst it is a resource hog that destroys readability and flow. I can guarantee that users would rather have speedy content rather than see a box fly in, or out, or flip and tip it’s hat. It’s “neat”, but pointless.

Remember the days of flash? Flash menus, banners, headers – even entire sites built on flash. It was disgusting. What do we see today with CSS animation? Mostly the same thing. Sacrificing resources at the alter of ‘wow factor’.

Why not try to have compelling content. Focus on your storytelling rather than dressing up your content in obnoxious animation. Does CSS animation have it’s place? Maybe, sure. But only in very specific situations and for certain industries. I mean, you don’t want your funeral home to have a lot of ‘pop’, do you?

More Web Design Blog Content

Website Redesign Launch: Precon Tanks Gets a Modern Upgrade

We’re excited to announce the launch of the brand-new website for Precon Tanks — a leading manufacturer of precast concrete tanks and systems for the wastewater and stormwater industries. With decades of expertise and a reputation for quality and dependability, Precon needed a website that reflected their technical

Budding Biologist has a new website

A cute website for a really neat childrens’ book series by budding biologist. Their new website is responsive, meaning it is mobile ready and will display correctly across all devices and all browsers. Integrated web store and using the latest in HTML 5 and CSS3 media queries. Cloud

contractor website design

Why Contractors Need Professional Website Design to Stay Competitive

In today’s digital-first world, a contractor’s website is more than just an online presence—it’s a powerful tool to attract, engage, and convert potential clients. Whether you’re a general contractor, plumber, electrician, or specialize in any other trade, having a well-designed website can set you apart from competitors and

Understanding Image Optimization

Image optimization is complicated and a multi-tiered process that takes months of study and practice. Just kidding. It’s easy. First, make sure you’re images aren’t huge. Most digital devices take pictures in high resolutions and most stock photos come that way. Always size your images to the exact

How To Survive A Good Google Dinging

This is a great demonstration of what can happen with unnatural linking schemes and getting hosed by using link farms. This company did some black-hat SEO and it came back to bite them. Luckily the article shows that it is possible to recover from a Google update nightmare, but