Use your website.

It’s important to keep content fresh and add to your site on a continuous basis. Add some recent news to the front page, put in your twitter feed or a facebook recent posts box. Letting visitors know that someone is actually taking care of the website lets them know that someone will be there to take care of them. This includes using social proof on your website, showing you have followers, that other people think you’re swell is conversion magic. Think, testimonials.

Leverage

Responsive website design

Get some needed leverage by showing, if applicable, that you’re connected to other brands …. other, well known brands. If you see a familiar face (apple logo, etc…) you’re more likely to trust that website, on average. Using SSL certificates so your site is encrypted is a major trust factor. However, you have to balance the speed and security of your site. Generally the more security you have the slower it will be. Encryption may not be needed for your site at all and may be overkill. If you’re selling products or have any kind of payment system on your site, SSL is a must.

Keep things local

Even if you’re selling on a national or international stage it may be a good idea to have a more hometown feel to your website. That doesn’t mean putting up chickens and old wooden boards on your site, it just means that people trust other people, regular people, not fake stock people. Using the same stock photos as everyone else won’t differentiate your brand. Using real images of your company and its workers is generally more appealing to the casual visitor. Of course, this is not likely the case for every industry or website out there but knowing there are real people, “local” people increases trust.

and the #1 thing you can do to increase trust in your site?

How Important Is Site Speed?

It is difficult to overstate the significance of a website’s page load time. Users expect websites to load quickly and efficiently in today’s fast-paced digital environment. A slow-loading website can result in frustration and a negative user experience, causing users to leave the site and possibly never return.

Updating WordPress Database After Website Move

Boy life sure would be easy if WordPress used relative URL’s throughout the menu and post content but that simply isn’t going to happen, they’ve made that clear. Changing the URL in the admin Settings would then be all you need to do, making moving installations a breeze.

The Low Down on Net Neutrality

What they heck is it? Most people don’t know it past the slogan .. and that’s what it is, a slogan. Net neutrality does not mean ‘left alone”, there’s nothing laissez faire about it. It does mean oversight, more oversight of the Internet than currently exists. The advocating

CSS Animation, The New Flash?

I’ve used it, so I am not immune to the pull of CSS animation, but what are we doing here folks? Used sparingly, CSS animation is at best a small way to augment conversions (button wiggle), but at worst it is a resource hog that destroys readability and

Bed Bug Guru Has a New Website

New website up and running. This turned out to be a rush job so it is actually a work in progress. Their business is opening in a few days and they needed something up quickly that was still professional. Glad they called Livewire. We cooked up a great

SEO Update: American Metals

Since SEO is our specialty – we know what it takes to put a website on page 1. When American Metals came to us they were back past page 10 for a lot of their keywords and getting about 50 users per month on average on the website.

How To Win Visitors And Influence Traffic

Is there anything more of a turn-off than a untrustworthy website? Not in our world.