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New Web Program: Brain Development Maps

Creating braindevelopmentmaps.org was a great opportunity to work on a very interesting site; Shirley came to Livewire with very specific needs. There is nothing ‘typical’ or ‘standard’ about this website, it is in a word, unique.

Braindevelopmentmaps.org allows users to view highly detailed brain mapped images online. These images, when standing alone are several hundred megabytes each. They have extremely high resolutions to enable and support high magnification levels. This is not something that is very web conducive. Large images take a long time to download. Fortunately, Shirley had this part figured out and was using a nifty program called Zoomify to provide a web interface for viewing these high resolution images. This program essentially cuts the large image up into small pieces and displays them in such a way that you only need a few ’tiles’ at any given time, so the entire image doesn’t need to be rendered by your browser. Embedded zoom capabilities make this program perfect for what the website is trying to accomplish.

In order to upload (since files groups are still large in size) a regular custom file upload program would not work. But a simple FTP solution was all that was needed.

The best, and most highly customized, feature of this program is our page building system. Using wordpress as a content management backend, we added a new program that connects the pages built in wordpress to specific file locations within the server.  So when users view brain map sets, the pages are built dynamically preventing the owner of the website from having to deal with the cumbersome task of having to code the pages by hand. The automated system provides Shirley an easy and straightforward way to create complicated pages that have dozens of individual parts and files.

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Maintaining Correct Site Structure

One of the biggest holes in a client’s SEO (pre livewire SEO, that is) is almost always the site structure. So many SEO companies focus on content and backlinks that quality code is often overlooked. There are many cases where we have come into the tail end of

How Small Businesses Can Use AI Without Overcomplicating Their Business

Artificial intelligence has moved quickly from something mostly associated with large technology companies to a practical tool that almost any business can use. For a small business, the goal doesn’t need to be replacing employees or automating everything. Some of the best uses for AI are much simpler:

No Business is too Small for Mobile

No matter how small your business is, you need to be on mobile. There are more mobile users these days than traditional desktop/laptop users, so the benefit is apparent. If your website is not mobile ready, you are at a distinct disadvantage. First, the user will probably have

Preloading Images with Jquery

There are times when preloading images is an important step in keeping your site/page/program running smoothly. This is especially true in the era of mobile. Here’s a cute little snippet that does just that. function preload(yourarrayOfImages) { $(yourarrayOfImages).each(function(){ $(‘<img/>’)[0].src = this; }); } preload([ ‘img/image1.jpg’, ‘img/image2.jpg’, ‘img/image3.jpg’ ]);

Good one on Sitelinks

Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation. Seems like a no-brainer to implement,

Should you be wary of SEO firms?

Good Call Commander! You should absolutely be suspicious of SEO firms these days. The industry is unfortunately saturated with unscrupulous, downright devious companies that prey on  unsuspecting business owners attempting to better their rankings. They pump your site full of fluff and post thousands of links around their