Is PPC Advertising Worth It?

The answer is: it depends. In our experience it really comes down to your industry, your ad’s effectiveness and … dum de dum dum … money. First, your industry should be visible online in the first place. Holly’s Bakery is probably going to do fine on Google ads

How To Win Visitors And Influence Traffic

Is there anything more of a turn-off than a untrustworthy website? Not in our world. Increasing the trust in your website is key to making conversions (calls, emails…. sales … you know, money). There are a number of factors determining the level of trust on your website. Here’s

Would You Lock Out 20% Of Your Customers?

If you have a website that is not responsive, or that does not have a mobile version (at least), that’s exactly what you’re doing. Nowadays it’s not just an important add-on feature to your website, going mobile is essential to a fully adjusted online presence. Did you know

Domain names other than .com a good idea?

Top Level Domains (TLDs), which are suffixes, are the final part of URLs. Although.com is well-known, there are more than 1,000 TLD choices available; however, not all of them are open to the general public. Prior to TLDs, IP addresses were used to visit websites, however this proved

Content Marketing Mistakes That Derail Your SEO

Don’t fall into the trap of content which won’t rank on search engines to go along with your sites top-flight graphics. All the effort and money poured into your website is for nothing if you don’t rank on a search engine. These are some common mistakes that can

Branding & Marketing Services

Livewire is proud to announce that we are now offering professional branding and marketing services. Phil, the owner, never considered branding services because, well to be honest, he is terrible at graphic design (he’s a programmer so it’s okay). Branding services include but are not limited to : Branding

Review: Total Cache WordPress Plugin ★★★★

August 24, 2014

An easy plugin for WordPress that does all your caching for you automatically.

What is caching?

A cache essentially takes a screenshot of your page and keeps it in local memory. When that page is called (by a user visiting it) then it is called up from the cache and not the server. This reduces the amount of load time per page and enhances the users experience. It’s all about speed, you know.

Total cache plugin allows you to set a number of options according to how your website is set up. We have given it only four out of five stars because we see a few areas they could definitely improve on in their interface. Additionally it is not as intuitive as it could be for people who are not all that tech savvy. More detailed explanations and help files would be nice. All in all though, it’s the best cache plugin for WordPress out there today.