Skip to main content Screen Reader Website Version

Some Homepage Best Practices

Building an effective website begins with a well-designed home page. Because it’s the first thing people see, the homepage must make a nice impression while also pointing the user in the right direction. If you want your homepage to be successful, you should follow these guidelines.

Make sure your site’s menu bar is clearly labeled and easy to locate. Users should be able to rapidly grasp the navigational structure necessary to access the desired content.

Maintaining a unified brand identity requires that even the homepage conveys the character of your company. Create a unified feel for your site by sticking to a single color scheme, set of typefaces, and set of images.

Headlines that grab people’s attention and convey the site’s key message are essential. Make use of succinct, engaging language to keep readers engaged.

Provide a clear hierarchy of information through the use of visual cues like color, size, and positioning. The focus should be drawn to the essential points.

The increasing prevalence of mobile web browsing underscores the importance of a mobile-friendly homepage. See how well your site responds to different screen sizes.

If you stick to these guidelines, you’ll have a home page that not only looks good, but also does a great job of representing your brand and directing visitors to the content they’re looking for.

More Web Design Blog Content

Thomas Jackson Updates

John Pailing and I have been hard at work upgrading what is already an incredible website. We have made several layout changes and are playing with a few ideas that will really add to the depth and relevance of the site. It is truly an honor to be

Reducing Cumulative Layout Shift (CLS)

NEED HELP REDUCING CLS? Enter Your Website Below For Personal Recommendations:   Fill out my online form. In the fast-evolving landscape of web design, one metric that has gained significant attention among developers and SEO experts alike is the Cumulative Layout Shift (CLS). Since it directly affects user

Don’t Get Smacked by Copyright Infringemnt

Developers do it all the time – they need an image for a website and head on over to Google images, put a keyword in and voila! Free pictures for everyone! Not so fast. Many of these images are protected under copyright law and if you get caught,

You get 15 seconds! Web Design Trends for 2016

Mobile is in and users are becoming increasingly impatient. In 2014, 55% of users spent less than 15 seconds on a webpage according to data by Tony Haile of Chartbeat.  This means you only have 15 seconds to capture a users attention and convert a visitor to a customer.

Search Engine Optimization

More important than ever and we’re at the leading edge. One of our best success stories is Rose Petals Nursery. We’ve been doing optimization for them for some time now with some great results. We’re dominating from top to bottom. Just check out this high level, competitive keyword: Old Garden

casual business people shaking hands at work meeting - multiethnic people in collaboration

Why Every Business Association Needs a Professional Website

Business associations serve as the backbone of local commerce—supporting members, organizing events, and advocating for economic growth. Yet many associations still rely on outdated websites or worse, none at all. In 2025, that’s a missed opportunity. A modern, functional website is essential for visibility, engagement, and growth. At