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Structure, content and conversion paths should follow the business rather than a house template.

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Are You Using Linkedin Like You Should?

Probably not. Linkedin is a valuable resource for any professional, but particularly freelancers and business owners. There is a lot to love about the social media construct, and a lot to hate; but no matter what side of the coin you fall on it is no secret that you need to be on, and using, Linkedin.

The thing is, you’re probably not really using your profile at all? Most people have an account, but simply don’t participate or keep up with status updates. Linkedin is just like every other social media outlet; you get out (some of) what you put it – but what you put in has to be useful, fresh and make people want to share. Like anything web, it comes down to compelling content.

Have dynamic titles, and use groups to network online. Ask for reviews and endorsements. The point is, use it. Be a part of it, but always write effectively.

More Web Design Blog Content

Redirects & Canonical. What’s The Difference?

There is a lot of confusion about the difference between setting redirects and canonicalization. Here’s the deal. What a 301 says to search engines. Hello, Mr. Search Engine. My page has has moved, permanently, to this other address. If you will please remove my old domain from your

Gatorland Kubota Has A New Website

A great new site for a great company with new ownership. Gatorland Kubota sells and services all kinds of farm and lawn equipment. A family owned and operated business there is no doubt that they want the best for their customers. After all, they chose livewire didn’t they?

What is in a name? SEO strategies for Facebook

Establishing Connections. Social media represents a critical marketing opportunity for small business in creating connections with potential clients through shares and referrals. There are certain marketing and SEO strategies that standout in creating value for your business. We all have that friend that excusably shares information just to

What’s New For 2015

Really, we’re not all that sure. We’ll go where the winds blow us but we do have some exciting projects to start out the year right. January will be a big month for us here at Livewire and we hope it only goes up from there. We’re glad

Web Marketing Staff Training

How easy is it for one to do their own SEO? Difficulty level: 5 out of 10 If you know how to use a computer and can spare 3-5 hours per week then it is perfectly reasonable to expect you can do your own SEO and save hundreds

Code School: Woo Shipping Per Product Count Script

Here’s a little snippet that has been useful for woocommerce development. This regulates shipping charges from a simple fee based system to a fee per quantity output. We modified this to allow for a couple of different shipping charge options based on quantity – first by three’s and