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Structure, content and conversion paths should follow the business rather than a house template.

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Are You Using Linkedin Like You Should?

Probably not. Linkedin is a valuable resource for any professional, but particularly freelancers and business owners. There is a lot to love about the social media construct, and a lot to hate; but no matter what side of the coin you fall on it is no secret that you need to be on, and using, Linkedin.

The thing is, you’re probably not really using your profile at all? Most people have an account, but simply don’t participate or keep up with status updates. Linkedin is just like every other social media outlet; you get out (some of) what you put it – but what you put in has to be useful, fresh and make people want to share. Like anything web, it comes down to compelling content.

Have dynamic titles, and use groups to network online. Ask for reviews and endorsements. The point is, use it. Be a part of it, but always write effectively.

More Web Design Blog Content

Don’t Think Page Load Times Matter? Think Again.

A recent study by Google really hit home for online retailers or anyone looking to make a sale/conversion online. As Forbes points out: “53% of mobile site visitors will leave a page that takes longer than three seconds to load.” Google’s recommendations usually hover around one to one

Even More Internet Marketing Success

We’ve been working with attorneys all over town. None more than Fisher, Butts, Sechrest and Warner. They’re great folks located over in Haile. They have a successful law firm and are enjoying much success online. When we met, they were basically nowhere online … maybe somewhere back on

Sitemaps

Back in the day a simple website could get away with an on-page sitemap. Just a simple list of pages somewhere on the site. Not so much anymore. Sitemaps – at least the ones we intend for search engines to look at – are all internal. We use

Session Timeouts

We’re currently fixing a set of issues with a shopping cart created through a different developer for a local client. They did a pretty good job but forgot about session timeouts. A lot of developers gloss over this aspect of their ecommerce site and unfortunately customers pay the

Redirects & Canonical. What’s The Difference?

There is a lot of confusion about the difference between setting redirects and canonicalization. Here’s the deal. What a 301 says to search engines. Hello, Mr. Search Engine. My page has has moved, permanently, to this other address. If you will please remove my old domain from your

Content Marketing Mistakes That Derail Your SEO

Don’t fall into the trap of content which won’t rank on search engines to go along with your sites top-flight graphics. All the effort and money poured into your website is for nothing if you don’t rank on a search engine. These are some common mistakes that can