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Structure, content and conversion paths should follow the business rather than a house template.

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Are You Using Linkedin Like You Should?

Probably not. Linkedin is a valuable resource for any professional, but particularly freelancers and business owners. There is a lot to love about the social media construct, and a lot to hate; but no matter what side of the coin you fall on it is no secret that you need to be on, and using, Linkedin.

The thing is, you’re probably not really using your profile at all? Most people have an account, but simply don’t participate or keep up with status updates. Linkedin is just like every other social media outlet; you get out (some of) what you put it – but what you put in has to be useful, fresh and make people want to share. Like anything web, it comes down to compelling content.

Have dynamic titles, and use groups to network online. Ask for reviews and endorsements. The point is, use it. Be a part of it, but always write effectively.

More Web Design Blog Content

WordPress Experts: Getting Slug by Single_Cat_Title

An interesting problem that I came across in a recent project. The client needed a custom post taxonomy set to a gallery of choices on a featured section of their website. First we needed to add custom post types and category images plugins. Iterating through the taxonomy was

casual business people shaking hands at work meeting - multiethnic people in collaboration

Why Every Business Association Needs a Professional Website

Business associations serve as the backbone of local commerce—supporting members, organizing events, and advocating for economic growth. Yet many associations still rely on outdated websites or worse, none at all. In 2025, that’s a missed opportunity. A modern, functional website is essential for visibility, engagement, and growth. At

Understanding Value

At Livewire, we definitely understand what value means. As primarily a B2B driven business we know that value goes beyond a ROI, although that is incredibly important. A proper return on investment is the measuring stick by which most business owners value our services, and that is totally

Thomas Jackson Updates

John Pailing and I have been hard at work upgrading what is already an incredible website. We have made several layout changes and are playing with a few ideas that will really add to the depth and relevance of the site. It is truly an honor to be

What does AI say about SEO

Let’s find out! Use relevant keywords: Start by researching and identifying the keywords and phrases that your target audience is likely to use when searching for information related to your business. Incorporate these keywords into your website’s content, including page titles, headers, and meta descriptions. Improve your website’s