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Structure, content and conversion paths should follow the business rather than a house template.

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Are You Using Linkedin Like You Should?

Probably not. Linkedin is a valuable resource for any professional, but particularly freelancers and business owners. There is a lot to love about the social media construct, and a lot to hate; but no matter what side of the coin you fall on it is no secret that you need to be on, and using, Linkedin.

The thing is, you’re probably not really using your profile at all? Most people have an account, but simply don’t participate or keep up with status updates. Linkedin is just like every other social media outlet; you get out (some of) what you put it – but what you put in has to be useful, fresh and make people want to share. Like anything web, it comes down to compelling content.

Have dynamic titles, and use groups to network online. Ask for reviews and endorsements. The point is, use it. Be a part of it, but always write effectively.

More Web Design Blog Content

Some Homepage Best Practices

Building an effective website begins with a well-designed home page. Because it’s the first thing people see, the homepage must make a nice impression while also pointing the user in the right direction. If you want your homepage to be successful, you should follow these guidelines. Make sure

Is PPC Advertising Worth It?

The answer is: it depends. In our experience it really comes down to your industry, your ad’s effectiveness and … dum de dum dum … money. First, your industry should be visible online in the first place. Holly’s Bakery is probably going to do fine on Google ads

Minimalism in Design

By eliminating clutter and concentrating on essential features, minimalist web design prioritizes user experience. This method prioritizes an uncomplicated and aesthetically pleasant user experience by utilizing clean lines, plenty of white space, and a minimal color palette. Minimalist websites accomplish these goals by reducing unnecessary design features, which

No Business is too Small for Mobile

No matter how small your business is, you need to be on mobile. There are more mobile users these days than traditional desktop/laptop users, so the benefit is apparent. If your website is not mobile ready, you are at a distinct disadvantage. First, the user will probably have

When To Get A New Mac

When To Get A New Mac

MacBook Running Hot and Sluggish? It Might Be Time for a New One If your MacBook Pro has started running hot, fans are constantly spinning, and everything from Safari to Finder feels like it’s stuck in molasses—you’re not alone. These are some of the most common signs that

Branding & Marketing Services

Livewire is proud to announce that we are now offering professional branding and marketing services. Phil, the owner, never considered branding services because, well to be honest, he is terrible at graphic design (he’s a programmer so it’s okay). Branding services include but are not limited to : Branding