Industry

Offline linking

This is a profound point. A lot of linking takes place offline. Sounds weird but many great links sprout from the personal relationships you make as a business. Noteworthy links can be found at your local chamber of commerce just like any Hotfrog or elocal directory site. “This is definitely the most commonly overlooked SEO tactic of …

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Sitemaps

Back in the day a simple website could get away with an on-page sitemap. Just a simple list of pages somewhere on the site. Not so much anymore. Sitemaps – at least the ones we intend for search engines to look at – are all internal. We use a programming scheme called XML to create …

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Raven Tools

Took a look at Raven SEO tools today. Really, not all that impressed. They have a good price but it mostly looks like you’re just hooking up other services to be managed in one location. That’s valuable in and of itself, but not really what we’re looking for with SEO management software. We’ve gone back …

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