How To Survive A Good Google Dinging
This is a great demonstration of what can happen with unnatural linking schemes and getting hosed by using link farms. This company did some black-hat SEO and it came back to bite them. Luckily the article shows that it is possible to recover from a Google update nightmare, but it will be expensive and very time […]
Extend Your iPhone or iPad Battery Life
A common problem in todays world – batteries haven’t really kept up with the rest of the tech world and are absolutely the weak link in virtually any modern day tech pack. Things have gotten better over the years. My smartphone lasts about 18 hours depending on usage now, when a few years ago it […]
Authority + Trust + Relevance = Rankings
Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google” – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google as they lead the algorithm predator/prey dynamic. […]
Is PPC Advertising Worth It?
The answer is: it depends. In our experience it really comes down to your industry, your ad’s effectiveness and … dum de dum dum … money. First, your industry should be visible online in the first place. Holly’s Bakery is probably going to do fine on Google ads or Facebook but John’s Elder Entertainment Center […]
Don’t Get Smacked by Copyright Infringemnt
Developers do it all the time – they need an image for a website and head on over to Google images, put a keyword in and voila! Free pictures for everyone! Not so fast. Many of these images are protected under copyright law and if you get caught, it’s a hefty fine. We have heard […]
Firefox is dead to me
That happened a long time back. Now it seems that the once beloved browser is now in the same situation with the majority of its former users. I personally feel that the browser lost its roots in version 12, but it was showing signs of becoming yesterdays news long before that. The trouble wasn’t too […]
Offline linking
This is a profound point. A lot of linking takes place offline. Sounds weird but many great links sprout from the personal relationships you make as a business. Noteworthy links can be found at your local chamber of commerce just like any Hotfrog or elocal directory site. “This is definitely the most commonly overlooked SEO tactic of […]
No Business is too Small for Mobile
No matter how small your business is, you need to be on mobile. There are more mobile users these days than traditional desktop/laptop users, so the benefit is apparent. If your website is not mobile ready, you are at a distinct disadvantage. First, the user will probably have a slow experience on a mobile device […]
Sitemaps
Back in the day a simple website could get away with an on-page sitemap. Just a simple list of pages somewhere on the site. Not so much anymore. Sitemaps – at least the ones we intend for search engines to look at – are all internal. We use a programming scheme called XML to create […]
Jquery XML Shopping Cart
We’ve built all kinds of shopping carts – many from the ground up. Experienced with all the third party vendors – zencart, opencart, xcart, etc… we know that clients need something completely customized sometimes. Many shopping carts are simply to complicated for some clients to use – also a case where a customized shopping cart […]