Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Digital Worlds

Just finished up a long term project with Digital Worlds at the University of Florida in Gainesville. This web design project intends to reach young audiences with compelling content. It is a place for them to upload videos, share, collaborate and get insights into problems and issues that

What is in a name? SEO strategies for Facebook

Establishing Connections. Social media represents a critical marketing opportunity for small business in creating connections with potential clients through shares and referrals. There are certain marketing and SEO strategies that standout in creating value for your business. We all have that friend that excusably shares information just to

Lawn Enforcement Agency Has A New Website

Lawn Enforcement came to us in need of some SEO advice. They were paying another company several hundred dollars per month and getting nowhere. We noted that there were many, many site structural problems with their current design and all the probably needed was a new site and

Why is a short domain name better than a long one?

There are several reasons why a short domain name is generally considered better than a long one: Easier to remember: Short domain names are easier to remember than long ones, which makes it easier for people to find and return to your website. More professional: Short domain names

A Blog you say, Like We Have Time!?

Well, it’s finally happened. A Gainesville Web Design Company made a wordpress blog and started posting to it in “third person” sort of way. Original, we know. We will hopefully have some interesting things to say between keywords, so just sit back, relax, and chew on some web

What we’ve been up to lately

Here’s what’s been going on at Livewire in the last few weeks – because, well, why not? It’s a blog ,isn’t it? Finishing up the LDM iphone app – which has been a big project that has presented us with some unique challenges. The Android version is likely