Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

ADA Compliance

ADA compliance refers to the compliance of websites with the Americans with Disabilities Act, a federal law in the United States that requires businesses and organizations to make their goods and services accessible to people with disabilities. In the context of websites, this means ensuring that individuals with

Using Zapier and ChatGPT

Here are some powerful and practical Zapier + ChatGPT workflow ideas across a variety of use cases — ideal for small businesses looking to automate content creation, customer service, and lead handling: ✉️ 1. Auto-Reply to Form Submissions with Personalized Emails Trigger: New form submission via Webflow, Typeform,

Using Google URL Shortener

It really could not be easier. Google’s URL shortener is certainly the best one out there. https://goo.gl/ Our latest rollout, InfoGopher, uses this extensively. Our unique texting app needs short URLs in order to remain inside text character limits. Anyway, we love it. Google as usual gives you

A Little ZipBamBoom From Livewire and You’re #1

Performance Transmission came to us in need of a Gainesville SEO Expert. Luckily, we have one of those and loan him out on occasion. They had tried other SEO tactics and were just not seeing the results they needed. No matter what they were doing they couldn’t jawbone

Starter Websites are Cheap

We’re offering ‘starter’ websites for as little as $175 in the coming months. This will get you everything you need, including shopping cart, to start selling online. Our targets are small, home based businesses. We understand that they don’t have a lot of capital to invest in a

CSS3

Lots of new fun with CSS3. CSS makes styling web pages a snap. Now CSS3, the third “version”,  allows for incredibly robust styling possible. For instance, background gradients are a breeze when before developers had to create them as images or use CSS ‘hacks’ to accomplish those goals.