Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

New Projects

We’re excited to have new projects coming in on a regular basis. On the menu for the next few weeks are some great opportunities to expand our portfolio and our reach. Lake Butler is electing a new Sheriff soon and we’ll be creating one of the candidate’s websites.

Good one on Sitelinks

Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation. Seems like a no-brainer to implement,

Maintaining Correct Site Structure

One of the biggest holes in a client’s SEO (pre livewire SEO, that is) is almost always the site structure. So many SEO companies focus on content and backlinks that quality code is often overlooked. There are many cases where we have come into the tail end of

Content Marketing Mistakes That Derail Your SEO

Don’t fall into the trap of content which won’t rank on search engines to go along with your sites top-flight graphics. All the effort and money poured into your website is for nothing if you don’t rank on a search engine. These are some common mistakes that can

Photography Services

At Livewire we have not had photography services in the past, leaving it up to clients to procure their own services for website pictures. Over time, this has become an inconvenience. Mainly, waiting for images holds up the design process. We are so glad we found Kimber Greenwood

Product Variations – WordPress Plugins

So this is a nice little plugin – an add-on to Woocommerce called Smart Variation Images. The extension allows  you to set different images to each product variation. This is handy to display different style types to the user as they browse through your product variation choices. Each time they