Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

TNT Graphics Needed us Badly

Essy over at TNT Graphics stopped by and requested some changes to his website. He just needed an overhaul of his design and some programming changes to the way the shopping cart operated. Since we can do both web design and custom programming, he came to the right

Learning how to code?

We get questions all the time about how we started doing all this. Where did we learn to code? How on earth does any of that make sense? Some people are interested in learning for themselves. It’s easy to get started, especially in this day and age. Back

web design north carolina

PHP Is Still King

Hypertext Preprocessor (PHP) is a popular server-side scripting language for building websites. Around 70% of all websites online today use PHP, a computer language that was created in 1994 by Rasmus Lerdorf. Since it is available for everyone to use and alter, PHP is known as an open-source

Why is WordPress our Go-To CMS?

Easy. It’s easy. Easy to use, operate and teach. We have dealt with virtually every blogging and Content Management Software out there, in existence, forever. Seen them all. Virtually all of them have their individual issues, yes, even WordPress. But few are as intuitive and easy to learn.

What You Should be Asking

When hiring a developer, many people don’t know what questions they should be asking – if they knew, then they’d probably be doing the work themselves, right? First and foremost – ask for examples of previous projects. The surefire way to weed out the novices is to look

No Business is too Small for Mobile

No matter how small your business is, you need to be on mobile. There are more mobile users these days than traditional desktop/laptop users, so the benefit is apparent. If your website is not mobile ready, you are at a distinct disadvantage. First, the user will probably have