Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Redirects & Canonical. What’s The Difference?

There is a lot of confusion about the difference between setting redirects and canonicalization. Here’s the deal. What a 301 says to search engines. Hello, Mr. Search Engine. My page has has moved, permanently, to this other address. If you will please remove my old domain from your

Maintaining The Correct Keyword Density

Keyword density, by definition, is the number of times, expressed in a percentage, that a particular keyphrase or keyword appears in a body of text. So if your keyword appears 4 times and the number of words on the page is 200 then your keyword density is 2%.

The Best of HTML 5

Thank Goodness HTML 5 is finally here and it’s everything we expected it to be and more! Out of the many new features with the code standards comes with it many new and exiting programs to facilitate the production of HTML 5 websites. One great new tool is

Updating WordPress Database After Website Move

Boy life sure would be easy if WordPress used relative URL’s throughout the menu and post content but that simply isn’t going to happen, they’ve made that clear. Changing the URL in the admin Settings would then be all you need to do, making moving installations a breeze.

casual business people shaking hands at work meeting - multiethnic people in collaboration

Why Every Business Association Needs a Professional Website

Business associations serve as the backbone of local commerce—supporting members, organizing events, and advocating for economic growth. Yet many associations still rely on outdated websites or worse, none at all. In 2025, that’s a missed opportunity. A modern, functional website is essential for visibility, engagement, and growth. At

What is Lorem Ipsum?

Lorem ipsum is simply Latin text. Gobbledygook, essentially. Well, not really; It does have its roots in latin text from just before the BC to BCE line, so that puts it around 2000 years old. Past that, it’s gibberish.  Sometimes web developers need filler text to create web