Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Branding & Marketing Services

Livewire is proud to announce that we are now offering professional branding and marketing services. Phil, the owner, never considered branding services because, well to be honest, he is terrible at graphic design (he’s a programmer so it’s okay). Branding services include but are not limited to : Branding

web design north carolina

B2B Social Marketing

Social media marketing is usually not as important for business-to-business (B2B) businesses because most of their customers find them through word-of-mouth or a lot of online searching. Many B2Bs are also in ‘dry’ or serious businesses that don’t work well with pictures. But a social media marketing plan

Using Zapier and ChatGPT

Here are some powerful and practical Zapier + ChatGPT workflow ideas across a variety of use cases — ideal for small businesses looking to automate content creation, customer service, and lead handling: ✉️ 1. Auto-Reply to Form Submissions with Personalized Emails Trigger: New form submission via Webflow, Typeform,

Thomas Jackson Updates

John Pailing and I have been hard at work upgrading what is already an incredible website. We have made several layout changes and are playing with a few ideas that will really add to the depth and relevance of the site. It is truly an honor to be

Facebook Ads V2

Still debating whether or not to use facebook ads? The short answer is you just have to put something out there to get the data back in order to determine if it gives you that ROI or not. Facebook’s network is extensive and the major benefit of advertising

Photography Services

At Livewire we have not had photography services in the past, leaving it up to clients to procure their own services for website pictures. Over time, this has become an inconvenience. Mainly, waiting for images holds up the design process. We are so glad we found Kimber Greenwood