Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content
Neon AI on a keyboard

How Contractors Can Use AI to Work Smarter, Not Harder

Brought to you by Livewire – Web Design and Digital Solutions for Contractors In an industry where time is money and efficiency is key, artificial intelligence (AI) is no longer just a tech buzzword—it’s a practical tool that forward-thinking contractors are starting to use every day. From saving

Website Redesign Launch: Precon Tanks Gets a Modern Upgrade

We’re excited to announce the launch of the brand-new website for Precon Tanks — a leading manufacturer of precast concrete tanks and systems for the wastewater and stormwater industries. With decades of expertise and a reputation for quality and dependability, Precon needed a website that reflected their technical

Small Business Sees A Rise In Cyber Threats

Come on, let’s all live in the real world: we’re all vulnerable. Really the only chance you have these days is to make it as difficult as possible for any potential hacker to get to your valuable data. First and foremost this means protecting your data in transit.

Why is a short domain name better than a long one?

There are several reasons why a short domain name is generally considered better than a long one: Easier to remember: Short domain names are easier to remember than long ones, which makes it easier for people to find and return to your website. More professional: Short domain names

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google

Don’t Think Page Load Times Matter? Think Again.

A recent study by Google really hit home for online retailers or anyone looking to make a sale/conversion online. As Forbes points out: “53% of mobile site visitors will leave a page that takes longer than three seconds to load.” Google’s recommendations usually hover around one to one