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Different Businesses Different websites.

Structure, content and conversion paths should follow the business rather than a house template.

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Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

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The problems with Wix

Wix is a do-it-yourself website builder. While this may seem to be in direct competition with Gainesville Web Design companies, they fill an important niche; mainly, those customers that cannot afford a professional website but still desire to have a nice looking design for their business. The templates

How Small Businesses Can Use AI Without Overcomplicating Their Business

Artificial intelligence has moved quickly from something mostly associated with large technology companies to a practical tool that almost any business can use. For a small business, the goal doesn’t need to be replacing employees or automating everything. Some of the best uses for AI are much simpler:

An Accessibility Mindset

How often do you receive this response when inquiring about making a website more accessible? We wish we could devote more resources to it, but at the moment we just don’t know enough to get started. The value and necessity of making websites accessible are generally recognized. Almost

LIvewire Web Design

Why Your Website Looks Great but Still Isn’t Generating Leads

Why Your Website Looks Great but Still Isn’t Generating Leads Many business owners assume that once they have a professional-looking website, the phone should start ringing. Unfortunately, that’s not how it works. We regularly see websites that are visually impressive but generate very few leads. In many cases,

WordPress Email Issues

Every now and again we run into issues with WordPress where the email functionality has stopped working. This is usually the result of corrupted core files and/or plugin conflicts. Easy enough to fix: disable plugins or upload a fresh copy of the software and you’re good to go.

Website Redesign Launch: Precon Tanks Gets a Modern Upgrade

We’re excited to announce the launch of the brand-new website for Precon Tanks — a leading manufacturer of precast concrete tanks and systems for the wastewater and stormwater industries. With decades of expertise and a reputation for quality and dependability, Precon needed a website that reflected their technical