Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

JSON and PHP

Here at Livewire, Gainesville Web Design headquarters, we have had a couple of projects recently that allowed us to work with JSON and PHP. Initially it may seem a bit strange for PHP experts to want to embed javascript functionality in their code base but the two work

Review: PHP Live Chat ★★★★

4 Stars for this chat system from GNTStudio. It’s quite useful and very easy to install. We’re actually planning to use it on our own website we like it so much. They lose one star because we had to modify a bit too much to get things to

How To Win Visitors And Influence Traffic

Is there anything more of a turn-off than a untrustworthy website? Not in our world. Increasing the trust in your website is key to making conversions (calls, emails…. sales … you know, money). There are a number of factors determining the level of trust on your website. Here’s

How Your Company Can Benefit from SEO Analysis.

You know that it is essential to your business that it has a high ranking with search engines such as Google and Bing, but how do you achieve it? SEO analysis is the device, you need to know how well your strategy is working, and if it is

Moving Day

Moving day, er, week, here at Livewire. New offices located at 2606 NW 6th Street are being filled in with all of our useful junk. Very exciting to be in a premium location with large signage and great new neighbors. Livewire has teamed up with Gnosys Networks to

Sitemaps

Back in the day a simple website could get away with an on-page sitemap. Just a simple list of pages somewhere on the site. Not so much anymore. Sitemaps – at least the ones we intend for search engines to look at – are all internal. We use