Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content
casual business people shaking hands at work meeting - multiethnic people in collaboration

Why Every Business Association Needs a Professional Website

Business associations serve as the backbone of local commerce—supporting members, organizing events, and advocating for economic growth. Yet many associations still rely on outdated websites or worse, none at all. In 2025, that’s a missed opportunity. A modern, functional website is essential for visibility, engagement, and growth. At

Insurency SEO

Glad to have Insurency on board with the Livewire team. We did not make their website but we’ll be doing their Internet marketing. We have a great plan for them and will be proud to be competing alongside huge names like Geico and Progressive. It’s quite the challenge

Facebook Dings Developers

In the ever growing app community, Facebook is putting the screws to developers looking to use their vast resources to build their apps. Really, they’re just looking for a little “reciprocity”. But come on, how much do you need? You already own and operate the largest website in

CSS Evolution

Cascading Style Sheets, or CSS revolutionized the way the web was/is written. The next evolution has been the roll out of CSS3. With all kinds of new tricks, CSS3 promises to take web programming to the next level … and beyond. We generally hand code all of our

Review: Total Cache WordPress Plugin ★★★★

An easy plugin for WordPress that does all your caching for you automatically. What is caching? A cache essentially takes a screenshot of your page and keeps it in local memory. When that page is called (by a user visiting it) then it is called up from the

Livewire SEO

The most common question we receive following a website launch is, “How can I increase traffic to my website without spending a fortune or buying ads?” Every website we develop for a customer includes what we refer to as “Basic SEO”; this simply means that we will fill