Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content
casual business people shaking hands at work meeting - multiethnic people in collaboration

Why Every Business Association Needs a Professional Website

Business associations serve as the backbone of local commerce—supporting members, organizing events, and advocating for economic growth. Yet many associations still rely on outdated websites or worse, none at all. In 2025, that’s a missed opportunity. A modern, functional website is essential for visibility, engagement, and growth. At

New Website for NWSF!

Northwest Seafood got hacked unfortunately. Being previous clients of ours we came to the rescue. The site was damaged beyond repair so our team of Gainesville Web Design experts took hold and gave them a brand new website in a matter of days. We always support our clients in

Pretty Awesome Image Packages

Nowadays, it’s just best to buy your images. As Gainesville Web Design experts, we purchase them almost on a daily basis. There are always projects that require different photos, icons or footage. Generally people purchase credits and then use those to buy images – kind of like an

Haile’s Angels Pet Rescue has a New Website

Customized WP theme – a great choice for a great organization. Haile’s Angels continues to do some great work in our community focusing on our four legged friends. They take in a good number of pets each month and try to find them forever homes. As a no-kill

HotOpponents Hack

We have seen this one a few times coming from WordPress but we have also seen it in Google Analytics code or simply in a header.php file. HotOpponents is a simple redirect script but really digs down and makes roots for itself throughout your website files and database. 

Code School: Woo Shipping Per Product Count Script

Here’s a little snippet that has been useful for woocommerce development. This regulates shipping charges from a simple fee based system to a fee per quantity output. We modified this to allow for a couple of different shipping charge options based on quantity – first by three’s and