Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Recover From A Negative SEO Attack

Nothing can be quite as irritating or as damaging as an unscrupulous competitor or determined unhappy client that is willing to go to any length to harm your business. It doesn’t take much for some people to launch an all out assault on your business, endangering everything you’ve

The Brief Business Guide To Instagram

Instagram is a misunderstood product for most business owners. Isn’t facebook enough? No. Unfortunately you must not only adapt to the changing social media platforms but you have to keep adapting to all the various forms of networkings online. For some it’s fun, for others it’s a necessary

AJAX Store Locator ★★★★★

Just finished up a project using AJAX store locator from codecanyon. The client needed a lightweight solution to locate specialty stores all across the country. With some significant upgrades, we customized this script to suit their needs exactly. Customization took around six hours but was much more efficient

Programming code on a computer screen

Simplifying JavaScript Development with Essential Tools

JavaScript is an incredibly powerful language that drives the dynamic and interactive elements of web applications. However, it can also be complex and challenging to work with, especially as projects grow in size and scope. Fortunately, there are a number of tools available that can streamline the development

New Website: Top Dawg Detection

Bed bug detection is a fascinating new business. Trained in a facility up north, these dogs are trained to detect even a single bed bug. Most of the business is certifying hotels and motels as “bed bug free”. These dogs are about 97% accurate and are fun to

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google