Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

No Business is too Small for Mobile

No matter how small your business is, you need to be on mobile. There are more mobile users these days than traditional desktop/laptop users, so the benefit is apparent. If your website is not mobile ready, you are at a distinct disadvantage. First, the user will probably have

New apps coming down the pipe

We have 6 new apps coming out over the next few months. Very excited to roll these out – unfortunately we can’t give you too many details but we have a couple apps geared toward attorneys and the legal industry, one that deals with product shipping and another

An Accessibility Mindset

How often do you receive this response when inquiring about making a website more accessible? We wish we could devote more resources to it, but at the moment we just don’t know enough to get started. The value and necessity of making websites accessible are generally recognized. Almost

Is DIY Website Design Costing You More Than You Think?

Brought to you by Livewire – Professional Web Design and SEO Services Building your own website sounds like a budget-friendly way to get your business online. Platforms like Wix, Squarespace, and WordPress make it look easy. Just drag, drop, publish… right? But here’s the catch: DIY web design

Howe Development Has a New Website

Website is complete on Howe Development. Now for phase 2 – integrating a simply, custom CMS so they can update content on parts of the site. No need for wordpress – we can easily do a custom solution for those cases where a client only needs to control

Conversion Optimization

So many people have a myopic outlook on SEO and SEM. They tend to focus on optimization as strawberry field, where you can just pick a little fruit from here or there and fill up your basket. Not so fast. It’s not just about having a full basket,