Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

AJAX Store Locator ★★★★★

Just finished up a project using AJAX store locator from codecanyon. The client needed a lightweight solution to locate specialty stores all across the country. With some significant upgrades, we customized this script to suit their needs exactly. Customization took around six hours but was much more efficient

WP: Adding a HTML5 Search Form

A simple script from your local Gainesville Web Designer. [code scroll=”false” language=”htmml”] <form role=”search” method=”get” class=”search-form” action=”<?php echo home_url( ‘/’ ); ?>”> <label> <span class=”screen-reader-text”><?php echo _x( ‘Search for:’, ‘label’ ) ?></span> <input type=”search” class=”search-field” placeholder=”<?php echo esc_attr_x( ‘Search …’, ‘placeholder’ ) ?>” value=”<?php echo get_search_query() ?>” name=”s” title=”<?php echo esc_attr_x( ‘Search

What is Lorem Ipsum?

Lorem ipsum is simply Latin text. Gobbledygook, essentially. Well, not really; It does have its roots in latin text from just before the BC to BCE line, so that puts it around 2000 years old. Past that, it’s gibberish.  Sometimes web developers need filler text to create web

Better Than Notepad: Notepad ++

We love this little program. It’s a replacement for Notepad called Notepad++. It’s like notepad on steroids. Lots of  new, useful functions – essentially, everything Microsoft neglected to put into their product,; open source, once again, has provided a better alternative. Easy find/replace functions, even in files so

Livewire SEO

The most common question we receive following a website launch is, “How can I increase traffic to my website without spending a fortune or buying ads?” Every website we develop for a customer includes what we refer to as “Basic SEO”; this simply means that we will fill

Gatorland Kubota Has A New Website

A great new site for a great company with new ownership. Gatorland Kubota sells and services all kinds of farm and lawn equipment. A family owned and operated business there is no doubt that they want the best for their customers. After all, they chose livewire didn’t they?