Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Client Spotlight: Pye Law

Tom Pye is a heck of a guy. Dedicated to his clients and serious about his business. He chose Livewire, the best Gainesville web design team in the businesses to create and promote his online presence. We remade his website and optimized it to the hilt. In just

Domain names other than .com a good idea?

Top Level Domains (TLDs), which are suffixes, are the final part of URLs. Although.com is well-known, there are more than 1,000 TLD choices available; however, not all of them are open to the general public. Prior to TLDs, IP addresses were used to visit websites, however this proved

Add YARPP to Custom Post Types: WordPress

A great little plugin for adding related posts to your blog has been around for a while: YARPP, Yet Another Related Posts Plugin. It’s fairly robust, for being free, but it does not natively support custom post types – a bummer. A quick way around this is to

Sullivan Welding Has A New Website

Sullivan welding does excellent custom welding and fabrication. Willum is the owner and manages a crew of expert custom welders. He came to Livewire looking for the best in Gainesville Web Design and we were able to set him up in a great new website in just a

Review: Total Cache WordPress Plugin ★★★★

An easy plugin for WordPress that does all your caching for you automatically. What is caching? A cache essentially takes a screenshot of your page and keeps it in local memory. When that page is called (by a user visiting it) then it is called up from the

Small Business Sees A Rise In Cyber Threats

Come on, let’s all live in the real world: we’re all vulnerable. Really the only chance you have these days is to make it as difficult as possible for any potential hacker to get to your valuable data. First and foremost this means protecting your data in transit.