Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

What is Lorem Ipsum?

Lorem ipsum is simply Latin text. Gobbledygook, essentially. Well, not really; It does have its roots in latin text from just before the BC to BCE line, so that puts it around 2000 years old. Past that, it’s gibberish.  Sometimes web developers need filler text to create web

Livewire SEO

The most common question we receive following a website launch is, “How can I increase traffic to my website without spending a fortune or buying ads?” Every website we develop for a customer includes what we refer to as “Basic SEO”; this simply means that we will fill

Programming code on a computer screen

Simplifying JavaScript Development with Essential Tools

JavaScript is an incredibly powerful language that drives the dynamic and interactive elements of web applications. However, it can also be complex and challenging to work with, especially as projects grow in size and scope. Fortunately, there are a number of tools available that can streamline the development

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google

Haile’s Angels Pet Rescue has a New Website

Customized WP theme – a great choice for a great organization. Haile’s Angels continues to do some great work in our community focusing on our four legged friends. They take in a good number of pets each month and try to find them forever homes. As a no-kill

New Web Program: Brain Development Maps

Creating braindevelopmentmaps.org was a great opportunity to work on a very interesting site; Shirley came to Livewire with very specific needs. There is nothing ‘typical’ or ‘standard’ about this website, it is in a word, unique. Braindevelopmentmaps.org allows users to view highly detailed brain mapped images online. These