Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Using Warning Lights or Guages

A good article on fox-business about whether your business uses warning lights or gauges to understand how your business is growing. The proper answer should be: gauges. A light is just either on or off, a gauge gives you much more information about where your business is headed,

Gainesville Web Development

What a market. Gainesville has it all, especially its share of web developers. With new blood coming into the market – funnelled into and out of Gainesville via the University – our little town has an abundance of web developers looking to make a name for themselves. And we wish

Website Redesign Launch: Precon Tanks Gets a Modern Upgrade

We’re excited to announce the launch of the brand-new website for Precon Tanks — a leading manufacturer of precast concrete tanks and systems for the wastewater and stormwater industries. With decades of expertise and a reputation for quality and dependability, Precon needed a website that reflected their technical

Responsive Design and Why it is important for your Small Business Website

Responsive design provides users with quick seamless access to the same content regardless if they are using a smartphone, a tablet, or a laptop/desktop. “Web Design is responsive design, Responsive Wed Design is web design, done right.” – Andy Clarke A responsive design website responds to the device

The Low Down on Net Neutrality

What they heck is it? Most people don’t know it past the slogan .. and that’s what it is, a slogan. Net neutrality does not mean ‘left alone”, there’s nothing laissez faire about it. It does mean oversight, more oversight of the Internet than currently exists. The advocating

Updating WordPress Database After Website Move

Boy life sure would be easy if WordPress used relative URL’s throughout the menu and post content but that simply isn’t going to happen, they’ve made that clear. Changing the URL in the admin Settings would then be all you need to do, making moving installations a breeze.