Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content

Gainesville Web Development

What a market. Gainesville has it all, especially its share of web developers. With new blood coming into the market – funnelled into and out of Gainesville via the University – our little town has an abundance of web developers looking to make a name for themselves. And we wish

Responsive Design and Why it is important for your Small Business Website

Responsive design provides users with quick seamless access to the same content regardless if they are using a smartphone, a tablet, or a laptop/desktop. “Web Design is responsive design, Responsive Wed Design is web design, done right.” – Andy Clarke A responsive design website responds to the device

Maintaining The Correct Keyword Density

Keyword density, by definition, is the number of times, expressed in a percentage, that a particular keyphrase or keyword appears in a body of text. So if your keyword appears 4 times and the number of words on the page is 200 then your keyword density is 2%.

Using Google URL Shortener

It really could not be easier. Google’s URL shortener is certainly the best one out there. https://goo.gl/ Our latest rollout, InfoGopher, uses this extensively. Our unique texting app needs short URLs in order to remain inside text character limits. Anyway, we love it. Google as usual gives you

Why is a short domain name better than a long one?

There are several reasons why a short domain name is generally considered better than a long one: Easier to remember: Short domain names are easier to remember than long ones, which makes it easier for people to find and return to your website. More professional: Short domain names

Redirects & Canonical. What’s The Difference?

There is a lot of confusion about the difference between setting redirects and canonicalization. Here’s the deal. What a 301 says to search engines. Hello, Mr. Search Engine. My page has has moved, permanently, to this other address. If you will please remove my old domain from your