Skip to main content Screen Reader Website Version

Come On Folks, It’s All About Site Structure, Still!

I like what Jeff Bezos said about your margin being his opportunity. In the same way, for other SEO companies out there, your inattention to site structure is our opportunity. We just wish your clients didn’t have to suffer through it before they come to us to get it right. We had a recent client, Lawn Enforcement Agency, that was having a very hard time with their SEO. The company they were using was underperforming and they were lost in the digital abyss of forgotten sites … somewhere past page 10, in the dark nether regions of  digital forgottenness.

They were doing some things right; adding content, creating a somewhat decent backlinking campaign. But they were moving nowhere in the rankings on any of the major three search engines. We took a quick look at their source code on the website and knew exactly what the problem was. Livewire created a new, fully optimized, website and put it online in about a week. Once Google and the other search engines indexed the site again they immediately saw positive results. Within 3 weeks they were on page 1 again and closing in on top positions for all of their target keywords.

It really is that simple sometimes. Coding is so frequently overlooked by SEO companies we see Google and the other search engines paying more and more attention to it. SEO companies so focused on content being king that they forget that a king without subjects is just a crazy person in a robe.

Livewire is adept at putting the right pieces of the SEO puzzle in the right places. It is common for site structure to be that one missing piece in your optimization strategy. We can look at that for you and give you the straight shot of what you need to rank on all major search engines.

 

More Web Design Blog Content
Neon AI on a keyboard

How Contractors Can Use AI to Work Smarter, Not Harder

Brought to you by Livewire – Web Design and Digital Solutions for Contractors In an industry where time is money and efficiency is key, artificial intelligence (AI) is no longer just a tech buzzword—it’s a practical tool that forward-thinking contractors are starting to use every day. From saving

Fraternity Management Has a New Website

Fraternity management needed something up quickly and something that was affordable. Glad to know that they chose us as their Gainesville Web Design team.  Additional to the website they requested a simple program that managed their payment modules. As experienced PHP developers, we were able to quickly put

OpenCart CCBill Payment Module ★★★★

4 Stars for this plugin. It worked, that part is true but we had to make some modifications and there were some syntax issues with the PHP. Overall though, a solid plugin for opencart and the ONLY one we found worth a darn for CCBill. We think our

How Important Is Site Speed?

It is difficult to overstate the significance of a website’s page load time. Users expect websites to load quickly and efficiently in today’s fast-paced digital environment. A slow-loading website can result in frustration and a negative user experience, causing users to leave the site and possibly never return.

contractor website design

Why Contractors Need Professional Website Design to Stay Competitive

In today’s digital-first world, a contractor’s website is more than just an online presence—it’s a powerful tool to attract, engage, and convert potential clients. Whether you’re a general contractor, plumber, electrician, or specialize in any other trade, having a well-designed website can set you apart from competitors and

Extend Your iPhone or iPad Battery Life

A common problem in todays world – batteries haven’t really kept up with the rest of the tech world and are absolutely the weak link in virtually any modern day tech pack. Things have gotten better over the years. My smartphone lasts about 18 hours depending on usage