Skip to main content Screen Reader Website Version
Get a Quote
Home Web Design SEO Services ADA Compliance Hosting & Support Custom Web Applications Our Work About Blog Contact

Is PPC Advertising Worth It?

gainesville website designersThe answer is: it depends.

In our experience it really comes down to your industry, your ad’s effectiveness and … dum de dum dum … money.

First, your industry should be visible online in the first place. Holly’s Bakery is probably going to do fine on Google ads or Facebook but John’s Elder Entertainment Center might do better in the phone book … or not .. really and truly, it’s probably something you’ll have to test out for yourself and check your Return On Investment.

The way you build your ads certainly can make or break your PPC campaign. Having an effective ad is essential to be able to tell if the system is right for you. You most certainly could be missing out on a great ROI if your ads are unappealing or confusing.

It all does come down to money though. How much are you willing to spend on your PPC campaign. We can tell you from experience that there is a threshold out there somewhere for you. If you don’t reach it, then you don’t get that ROI. At some point, more than likely, the economies of scale will roll into your favor. Whether you can afford that ROI or not is another matter. We’ve had clients that don’t get a return unless they put in $1500 per month (this is rare). So, the point is, putting in $50 here or there probably isn’t going to provide you with an accurate representation of what PPCs are doing for you.

Test it out. It’s that simple. Facebook ads are better for some (cost is generally less) over Google but for other its Google that wins out. First, build an effective ad, read up on it (or hire us) and give it a test run. Sometimes your money can be better spent on organic optimization. Better give us a call.

More Web Design Blog Content

Eat More Protien

Meat in your website diet is needed – you’re probably in optimization atrophy … What is meat for your website? Content. Your site need fresh content added to it on a regular basis. Good content. Compelling content. But most of all, it need to be original content. That means

Good one on Sitelinks

Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation. Seems like a no-brainer to implement,

Understanding Value

At Livewire, we definitely understand what value means. As primarily a B2B driven business we know that value goes beyond a ROI, although that is incredibly important. A proper return on investment is the measuring stick by which most business owners value our services, and that is totally

2 Great Marketing Funnel Tools

Using Outbase for Target Market Research With Outbase’s multitude of capabilities, you can gain a deeper knowledge of your sales performance and identify areas for improvement. Outbase is a prospecting platform that streamlines the top funnel challenges experienced by business-to-business organizations. Thanks to a large dataset covering numerous

Javascript called by PHP

Interesting little snippet. What is going on here? Livewire gives you the low down.    if($num_rowvs == 0){ echo ‘<script>// <![CDATA[ alert(“This is an alert message. I’m alerting you that you are totally awesome!”); // ]]></script>’; }   First, we’re creating a simple if statement in PHP.  Not entirely

Gainesville Web Marketing

North West Mini Storage and Warehouse is a new client of ours. We started optimizing their site about 3 weeks from the date of this post. Already a page 1 contender, our client now enjoys a surge in search engine traffic – all organic, all of it white