Using Warning Lights or Guages

A good article on fox-business about whether your business uses warning lights or gauges to understand how your business is growing. The proper answer should be: gauges.

A light is just either on or off, a gauge gives you much more information about where your business is headed, and in what condition. The article goes on to discuss different types of gauges and lights. The Growth gauge, for instance, lets you know exactly how much capital you have to grow in a successful way. The light for capital is simply either on or off and does not give you any information outside of itself.

We believe the same type of gauge/light metaphor can be applied to your SEO. Growth happens incrementally and relative to many other factors/gauges (think the MPH and the RPM relationship). A vague blinking light won’t tell you much about your SEO – you need to know much more information. Who are your visitors, what are their habits, how to they use your website; not simply are they there or are they not.

A SEO gauge will let you know if the actions you’re taking are giving you the results you need to climb to the next level. Luckily for us there are actually gauges we can use, it’s called Google analytics. GA provides us with a wealth of information about how our businesses are performing online. Not simply numbers it is deep insight into the behavior of your users and how they react to the changes you make. As long as you know how to read them, gauges give you the data – traffic, page views, bounce rate, demographics, and a host of other data points are part of what we need to qualify the changes we made or need to make for our websites.

Gauges provide us with details, context if you will. Lights (in the car business they’re called idiot lights) are static indicators, good for maybe cluing you in to the occasional fire, or telling you your engine needs to be checked as you coast into the emergency lane.

More Web Design Blog Content

Garry Seay has a New Website

Garry is running for Sheriff in Union county Florida. We wish him the best of luck and he has a great new website to show off. His campaigners came to me after locating Livewire on Google. We met and discussed their needs. They needed something up and running

Haile’s Angels Pet Rescue has a New Website

Customized WP theme – a great choice for a great organization. Haile’s Angels continues to do some great work in our community focusing on our four legged friends. They take in a good number of pets each month and try to find them forever homes. As a no-kill

Are You Using Linkedin Like You Should?

Probably not. Linkedin is a valuable resource for any professional, but particularly freelancers and business owners. There is a lot to love about the social media construct, and a lot to hate; but no matter what side of the coin you fall on it is no secret that you

Howe Development Has a New Website

Website is complete on Howe Development. Now for phase 2 – integrating a simply, custom CMS so they can update content on parts of the site. No need for wordpress – we can easily do a custom solution for those cases where a client only needs to control

web design ocala fl

Why Local Web Design Matters for Your Ocala Business

In today’s digital age, having a professional website isn’t just an option—it’s a necessity. But not all websites are created equal, especially when it comes to local businesses. If your business is based in Ocala, FL, choosing a local web design company like Livewire can make all the

Guardian Association Management Has A New Website

Pleased to introduce the new Guardian Association Management website. This is a clean minimalistic layout that funnels users directly into services and payments pages. Gainesville GAM came to us needing something up in a timely manner, clean, modern, and looked great on mobile. We were happy to oblige.