Using Warning Lights or Guages

A good article on fox-business about whether your business uses warning lights or gauges to understand how your business is growing. The proper answer should be: gauges.

A light is just either on or off, a gauge gives you much more information about where your business is headed, and in what condition. The article goes on to discuss different types of gauges and lights. The Growth gauge, for instance, lets you know exactly how much capital you have to grow in a successful way. The light for capital is simply either on or off and does not give you any information outside of itself.

We believe the same type of gauge/light metaphor can be applied to your SEO. Growth happens incrementally and relative to many other factors/gauges (think the MPH and the RPM relationship). A vague blinking light won’t tell you much about your SEO – you need to know much more information. Who are your visitors, what are their habits, how to they use your website; not simply are they there or are they not.

A SEO gauge will let you know if the actions you’re taking are giving you the results you need to climb to the next level. Luckily for us there are actually gauges we can use, it’s called Google analytics. GA provides us with a wealth of information about how our businesses are performing online. Not simply numbers it is deep insight into the behavior of your users and how they react to the changes you make. As long as you know how to read them, gauges give you the data – traffic, page views, bounce rate, demographics, and a host of other data points are part of what we need to qualify the changes we made or need to make for our websites.

Gauges provide us with details, context if you will. Lights (in the car business they’re called idiot lights) are static indicators, good for maybe cluing you in to the occasional fire, or telling you your engine needs to be checked as you coast into the emergency lane.

More Web Design Blog Content

The Flour Pot Bakery has a new website.

NEW!! Sally is one of a kind and so is her business. She really takes the time to put out a quality product and we wanted to give her that same high quality standard with her website that she is used to. FPB has some fantastic bread –

Javascript functions, variables, objects

How JavaScript Enhances Modern Web Design and User Experience

JavaScript has transformed web design, making websites more interactive, dynamic, and user-friendly. Whether you’re running an e-commerce site, a business portfolio, or a blog, JavaScript plays a crucial role in creating a memorable user experience. In this post, we’ll explore how JavaScript can be used effectively in web

Maintaining The Correct Keyword Density

Keyword density, by definition, is the number of times, expressed in a percentage, that a particular keyphrase or keyword appears in a body of text. So if your keyword appears 4 times and the number of words on the page is 200 then your keyword density is 2%.

Session Timeouts

We’re currently fixing a set of issues with a shopping cart created through a different developer for a local client. They did a pretty good job but forgot about session timeouts. A lot of developers gloss over this aspect of their ecommerce site and unfortunately customers pay the

Search Engine Optimization

More important than ever and we’re at the leading edge. One of our best success stories is Rose Petals Nursery. We’ve been doing optimization for them for some time now with some great results. We’re dominating from top to bottom. Just check out this high level, competitive keyword: Old Garden

What is Lorem Ipsum?

Lorem ipsum is simply Latin text. Gobbledygook, essentially. Well, not really; It does have its roots in latin text from just before the BC to BCE line, so that puts it around 2000 years old. Past that, it’s gibberish.  Sometimes web developers need filler text to create web