Use your website.

It’s important to keep content fresh and add to your site on a continuous basis. Add some recent news to the front page, put in your twitter feed or a facebook recent posts box. Letting visitors know that someone is actually taking care of the website lets them know that someone will be there to take care of them. This includes using social proof on your website, showing you have followers, that other people think you’re swell is conversion magic. Think, testimonials.

Leverage

Responsive website design

Get some needed leverage by showing, if applicable, that you’re connected to other brands …. other, well known brands. If you see a familiar face (apple logo, etc…) you’re more likely to trust that website, on average. Using SSL certificates so your site is encrypted is a major trust factor. However, you have to balance the speed and security of your site. Generally the more security you have the slower it will be. Encryption may not be needed for your site at all and may be overkill. If you’re selling products or have any kind of payment system on your site, SSL is a must.

Keep things local

Even if you’re selling on a national or international stage it may be a good idea to have a more hometown feel to your website. That doesn’t mean putting up chickens and old wooden boards on your site, it just means that people trust other people, regular people, not fake stock people. Using the same stock photos as everyone else won’t differentiate your brand. Using real images of your company and its workers is generally more appealing to the casual visitor. Of course, this is not likely the case for every industry or website out there but knowing there are real people, “local” people increases trust.

and the #1 thing you can do to increase trust in your site?

Preloading Images with Jquery

There are times when preloading images is an important step in keeping your site/page/program running smoothly. This is especially true in the era of mobile. Here’s a cute little snippet that does just that. function preload(yourarrayOfImages) { $(yourarrayOfImages).each(function(){ $(‘<img/>’)[0].src = this; }); } preload([ ‘img/image1.jpg’, ‘img/image2.jpg’, ‘img/image3.jpg’ ]);

Case Study: Rose Petals Nursery

Rose Petals Nursery is a website that we have been involved with for some time. We love the site and we love Cydney, who runs everything. Our Gainesville Website Design team create the website and we do all of the optimization. As you can see below, the site

Moving Day

Moving day, er, week, here at Livewire. New offices located at 2606 NW 6th Street are being filled in with all of our useful junk. Very exciting to be in a premium location with large signage and great new neighbors. Livewire has teamed up with Gnosys Networks to

Florida Auctioneers Has A New Website

Proud to present the new and improved Florida Auctioneers Association Website! This was a lengthy project but the final website is well worth it. Really more of a web portal, the system is chock full of features and runs smooth and fast. The site features: Membership program Member

WordPress Experts: Getting Slug by Single_Cat_Title

An interesting problem that I came across in a recent project. The client needed a custom post taxonomy set to a gallery of choices on a featured section of their website. First we needed to add custom post types and category images plugins. Iterating through the taxonomy was