How Your Company Can Benefit from SEO Analysis.

January 25, 2020

You know that it is essential to your business that it has a high ranking with search engines such as Google and Bing, but how do you achieve it? SEO analysis is the device, you need to know how well your strategy is working, and if it is producing the desired search engine results per page. Here are some ways to maximize your SEO strategy.

To start, make sure your links are working. A dead link produces a negative experience and its unlikely that the user will visit your site again. A link checker will enable you to find the links that are not working.

Another valuable tool is Google Console which provides metrics on keywords which directed traffic to your website, who has linked to your site and additional analytics. A feature of Google Console offers is to alert you when there appears to be an issue with your website so it can be dealt with quickly.

Moz Pro offers the opportunity to obtain the best keywords to optimize your SEO rankings and create detailed reports to track them. It also tracks your search engine rankings and like Google Console notifies you of any problems with your links.

Up City gives an “SEO report card” for free; all you need is to enter your contact information plus the URL you want to check.

HubSpot is similar to Up City, giving you a score of up to 100. It hinges on preference when deciding between the two services.

Your SEO strategy should incorporate a monthly report that gives your websites rank, click-through rate to track the success of your marketing campaigns, monthly searches, and the keywords your competitors are using. The report should have page performance data telling you if your webpage is too sluggish or if its links are broken. Mobile and desktop content should be examined for speed and layout. The report should also declare the impact of the design and structure of the website. Summary of social media synergy with your SEO strategy will tell you about your success on the many social media platforms.

With proper analysis and planning, your business can be at the forefront of using SEO strategies that will result in long-term success.

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