Skip to main content Screen Reader Website Version
Get a Quote
Home Web Design SEO Services ADA Compliance Hosting & Support Custom Web Applications Our Work About Blog Contact

Understanding Image Optimization

Image optimization is complicated and a multi-tiered process that takes months of study and practice.

Just kidding. It’s easy.

First, make sure you’re images aren’t huge. Most digital devices take pictures in high resolutions and most stock photos come that way. Always size your images to the exact size they’re going to be online. If you’re using relative widths with a responsive design (eg 100%, 90%,) then size it to the max width you’re using and consider using media queries to  scale down the image if possible for mobile devices and tablets.

Second throw your images through an optimizer to reduce their overall “weight”. This won’t affect image quality most often and will reduce the KB of your image by up to 95%. So a 100KB image becomes more like 5KB. This is significant. The best image optimizer (free) on the market it RIOT. http://luci.criosweb.ro/riot/ RIOT is easy to use and does a great job on jpegs … not so much on transparent png’s. Still it is very useful and best of all, free.

Ultimately, that is it. Size your images and run them through an optimizer …. aaaaaand…. you’re done. Simple. Livewire.

More Web Design Blog Content

Lawn Enforcement Agency Has A New Website

Lawn Enforcement came to us in need of some SEO advice. They were paying another company several hundred dollars per month and getting nowhere. We noted that there were many, many site structural problems with their current design and all the probably needed was a new site and

Date for our next Seminar is 4/8

Livewire Seminars are the perfect way to collect everything you need to know to do your own website optimization. We have what it takes to put your site on page 1 and we’ll teach you all of the not-so-secret info. Where to go, what to do, and how

Getting Accurate Shipping Rates

If you own an ecommerce store and provide real time shipping rates you have likely encountered a long list of issues with returning accurate rates. If you have not, Bravo good sir or madam! You are the exception. Having real-time shipping rates on your online store is a

Javascript called by PHP

Interesting little snippet. What is going on here? Livewire gives you the low down.    if($num_rowvs == 0){ echo ‘<script>// <![CDATA[ alert(“This is an alert message. I’m alerting you that you are totally awesome!”); // ]]></script>’; }   First, we’re creating a simple if statement in PHP.  Not entirely

What You Should be Asking

When hiring a developer, many people don’t know what questions they should be asking – if they knew, then they’d probably be doing the work themselves, right? First and foremost – ask for examples of previous projects. The surefire way to weed out the novices is to look

The Best of HTML 5

Thank Goodness HTML 5 is finally here and it’s everything we expected it to be and more! Out of the many new features with the code standards comes with it many new and exiting programs to facilitate the production of HTML 5 websites. One great new tool is