Skip to main content Screen Reader Website Version
Get a Quote
Home Web Design SEO Services ADA Compliance Hosting & Support Custom Web Applications Our Work About Blog Contact

Understanding Image Optimization

Image optimization is complicated and a multi-tiered process that takes months of study and practice.

Just kidding. It’s easy.

First, make sure you’re images aren’t huge. Most digital devices take pictures in high resolutions and most stock photos come that way. Always size your images to the exact size they’re going to be online. If you’re using relative widths with a responsive design (eg 100%, 90%,) then size it to the max width you’re using and consider using media queries to  scale down the image if possible for mobile devices and tablets.

Second throw your images through an optimizer to reduce their overall “weight”. This won’t affect image quality most often and will reduce the KB of your image by up to 95%. So a 100KB image becomes more like 5KB. This is significant. The best image optimizer (free) on the market it RIOT. http://luci.criosweb.ro/riot/ RIOT is easy to use and does a great job on jpegs … not so much on transparent png’s. Still it is very useful and best of all, free.

Ultimately, that is it. Size your images and run them through an optimizer …. aaaaaand…. you’re done. Simple. Livewire.

More Web Design Blog Content

Good one on Sitelinks

Sitelinks also factor into your ad rank, and can influence the position of your ad on search page. Ad Rank previously took into account your max cost-per-click (CPC) and quality score, and now ad extensions and formats are another component of the calculation. Seems like a no-brainer to implement,

What is Lorem Ipsum?

Lorem ipsum is simply Latin text. Gobbledygook, essentially. Well, not really; It does have its roots in latin text from just before the BC to BCE line, so that puts it around 2000 years old. Past that, it’s gibberish.  Sometimes web developers need filler text to create web

A Quick Way To Kill Your Facebook Marketing

Facebook is a powerful tool. With millions upon millions of reachable users it is the social media powerhouse. Sharing content is incredibly easy and businesses can so easily engage potential customers that many businesses are putting it to work for them. There are, in fact, many ways to

Northwest Seafood has a new website!

Thanks to our killer Gainesville Web Design another Gainesville company has joined the livewire family with a brand new website! It’s wordpress so we can’t take credit for the design in it’s entirety but the layout is great and they’re very happy with the finished product. Their original

Adding a Fee in Woocommerce

This piggybacks off of a solution I found elsewhere. We modified it to add a single fee for products based on the taxonomy. It comes in handy to categories products and then apply this rule to that category. function action_woocommerce_checkout_calculate_fees( $cart ) { // Initialize $quantity = 0;

Maintaining Correct Site Structure

One of the biggest holes in a client’s SEO (pre livewire SEO, that is) is almost always the site structure. So many SEO companies focus on content and backlinks that quality code is often overlooked. There are many cases where we have come into the tail end of