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Structure, content and conversion paths should follow the business rather than a house template.

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Answerhub versus WordPress

Recently we worked on a project with intent to use AnswerHub as the primary vehicle for user interaction. After spending some time in AnswerHub’s admin we discovered that they don’t provide anything that you cannot accomplish with easy under the WordPress hood. While AH supplies you with a OSQA solution, WP gives you a full suite of options:

  • Q&A with Sabai Discuss
  • Forums with BBPress
  • Knowledge Base with Pressapps
  • Social login with Userpro

All together these solutions greatly outperform what is available with AH. Plus, being highly customizable, WP has an edge over AH in terms of scalability, flexibility and ease of installation.

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To Gimp or Not To Gimp

In the world of photo editing, adobe photoshop is king. They really do have an amazing product. It’s sleek, works great, and is very robust sporting dozens and dozens of functions and endless possibilities for the graphic artist.  Photoshop is also very, very expensive. The entire Adobe creative

New Beginnings: Mcgriff WIlliams Insurance

New clients start today: Mcgriff Williams Insurance has decided to start a new campaign for online insurance quotes. We’ll be providing a key marketing role with their new website: INSURENCY.com They have the very latest in online quotes and are attempting to break into a heavily saturated market

No Business is too Small for Mobile

No matter how small your business is, you need to be on mobile. There are more mobile users these days than traditional desktop/laptop users, so the benefit is apparent. If your website is not mobile ready, you are at a distinct disadvantage. First, the user will probably have

You get 15 seconds! Web Design Trends for 2016

Mobile is in and users are becoming increasingly impatient. In 2014, 55% of users spent less than 15 seconds on a webpage according to data by Tony Haile of Chartbeat.  This means you only have 15 seconds to capture a users attention and convert a visitor to a customer.

Moving Your Website To A New Host

Sometimes it’s easy, most of the time it is not. What a headache! If you’ve moved hosts and domains several times you’re probably an old hand at it; if not, you’re in trouble. You’ll probably need the assistance of someone that has some experience in this area. Choosing

Authority + Trust + Relevance = Rankings

Here you go – the magic formula for ranking on Google. Yes, Yahoo and Bing still matter … even though the third most searched term on Bing is “Google”  – people trying to get back to Google, but they’re still relevant. It’s just easier to focus on Google